Senior Manager, Integrated Campaigns — B2B Tech Growth

DayOne Data Centers Ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

DayOne Data Centers Ltd. is seeking a Senior Manager, Integrated Campaigns to translate go-to-market priorities into an annual calendar of campaigns and activations across markets.

You will own campaign strategy and integration end-to-end, collaborating with Events, Brand, Content, Digital and regional teams to deliver measurable outcomes and strong business impact. You will originate DayOne-owned ideas, choose formats for each objective—from sponsorships and exhibitions to roundtables and

Qualifications

• 8–12 years' experience in integrated marketing, field marketing, and campaigns in a B2B environment.
• Track record of building an annual activation plan around business priorities.
• Campaigns originated and owned from idea to execution.
• Experience across exhibitions, roundtables, sponsorships, partner events and digital campaigns.
• Fluent written and spoken English.

Responsibilities

• Translate go-to-market priorities into an annual campaign calendar.
• Develop strategy from objective to measure, channels, budget and timeline.
• Originate DayOne-owned campaigns that build our profile with customers, partners, investors, government stakeholders and local communities.
• Plan pre-event, live and post-event activity so each programme works across channels.
• Own the campaign brief, workback plan, roles, dependencies and outcomes for every programme.
• Coordinate with Events, Brand, Content, Digital, Communications and regional teams around shared campaign plans.

Skills

Integrated marketing

Campaign strategy

Global events

B2B marketing

Cross-functional leadership

Job description

DayOne Data Centers Ltd. is seeking a Senior Manager, Integrated Campaigns to translate go-to-market priorities into an annual calendar of campaigns and activations across markets.

You will own campaign strategy and integration end-to-end, collaborating with Events, Brand, Content, Digital and regional teams to deliver measurable outcomes and strong business impact. You will originate DayOne-owned ideas, choose formats for each objective—from sponsorships and exhibitions to roundtables and