Senior Manager, Integrated Campaigns

DayOne Data Centers Singapore Pte. Ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

DayOne Data Centers Singapore Pte. Ltd. is seeking a senior marketing professional to translate go-to-market priorities into a comprehensive annual calendar of integrated campaigns and activations.

You will own campaign strategy and integration end to end, collaborating with Events lead, Brand, Content and regional teams to deliver measurable results across markets. The role requires 8-12 years in integrated marketing, strong cross-functional leadership, and a proven track record in high-volume

Qualifications

• 8-12 years of integrated marketing experience in a B2B environment.
• Proven track record in building annual activation plans linked to business priorities.
• Experience originating and owning campaigns from idea to execution.
• Strong programme leadership and cross-functional coordination.

Responsibilities

• Translate business priorities into an annual campaign calendar with integrated activations.
• Develop campaign strategy from objective and audience through to channels, content, timeline, budget and measurement.
• Originate DayOne-owned ideas and campaigns to build profile with customers, partners, investors and stakeholders.
• Own delivery and measurement of campaigns, working with Event delivery while maintaining strategy ownership.

Skills

Integrated marketing

Campaign strategy

Event management

B2B marketing

Cross-functional leadership

Campaign measurement

Fluent English

Education

Bachelor's degree in Marketing or related field

Job description

About DayOne Data Centers

DayOne Data Centers is a Singapore-headquartered global digital infrastructure platform that develops and operates next-generation data centers across Asia Pacific and Europe. Trusted by leading hyperscalers and businesses, the company engineers, builds, and operates high-capacity, AI-ready campuses with speed, scale, and reliability.

You'll turn DayOne's go-to-market and business priorities into an annual calendar of integrated campaigns and activations across our markets.

Working within the Marketing & Communications team, you'll originate programmes, choose the right activation for each objective and audience, connect events to the wider marketing mix and make sure every campaign delivers measurable results. You'll own campaign strategy and integration end to end, working with our Events lead, who manages event delivery.

Campaign Strategy and Planning

Translate go-to-market and business priorities into an annual campaign and activation calendar.

Develop campaign strategy from objective and audience through to idea, channels, content, timeline, budget and measurement.

Originate DayOne-owned ideas and campaigns that build our profile with customers, partners, investors, government stakeholders and local communities.

Integrated Programmes

Build integrated programmes around major moments, including our flagship branded event, partner activity, hosted roundtables, industry forums and customer engagement.

Choose and run the right format for each objective, whether sponsorship, exhibition, speaking slot, partner event, roundtable, customer experience or digital-led programme.

Plan pre-event, live and post-event activity so each programme works across channels.

Delivery and Measurement

Own the campaign brief, workback plan, roles, dependencies and outcomes for every programme.

Work with the Events lead on event delivery while keeping ownership of campaign strategy and integration.

Manage agencies and use performance results to improve future campaign choices.

Ways of Working

Connect Events, Brand, Content, Digital, Communications, regional teams and business stakeholders around shared campaign plans.

Propose initiatives proactively rather than waiting for briefs.

Requirements

• 8-12 years' experience in integrated marketing, field marketing, campaign strategy, global events or experiential marketing in a B2B environment.
• Track record building an annual activation plan around business priorities.
• Campaigns you personally originated and owned from idea to execution.
• Experience across a range of formats and a high volume of activity across several markets, including exhibitions, roundtables, sponsorships, partner events and digital campaigns.
• Strong programme leadership and cross-functional coordination.
• Commercial mindset, with the ability to define audience, objective and measurement for each campaign.
• Fluent written and spoken English.

Nice to Have Experience in technology, cloud, AI, infrastructure, telecommunications or other complex B2B sectors.

Partner or ecosystem marketing experience.

DayOne is proud to be an equal opportunity employer.

We celebrate diversity and are committed to creating an inclusive environment for all employees.

DayOne is a data center pioneer that develops and operates next-gen digital infrastructure for industry leaders who demand reliable, cost-effective and quickly scalable solutions.

Our cutting-edge facilities empower hyperscalers and large enterprises to achieve rapid deployment and enhance connectivity, driving transformative engagement and innovation as we shape the future of industries.

DayOne's data centers are located across key markets, including Singapore, Johor (Malaysia), Batam (Indonesia), Greater Bangkok, Hong Kong SAR, Tokyo, and beyond.

Headquartered in Singapore, DayOne's leadership team draws on over two decades of industry experience and a track record of building Asia's largest data center business.

With DayOne, they have created the SIJORI (Singapore, Johor, and Riau Islands) market as a global data center hub.

As demand for strategically located and customized data centers rises, DayOne's entrepreneurial spirit, customer-first strategy, deep local partnerships, and agile executional capabilities uniquely position us to power the growth ambitions of leading hyperscalers and large enterprises around the world.

Let's start with:

• Your professional background
• Key skills and strengths
• Career interests and goals

This is your moment - make it count!