Marketing Director

DayOne Data Centers Singapore Pte. Ltd.; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

DayOne Data Centers Singapore Pte. Ltd. seeks a senior deputy for Marketing and a key partner to the Head of Marketing & Communications. You will translate company strategy into a clear marketing agenda, leading brand, integrated campaigns, content and digital, across markets with strong budget and prioritisation decisions.

You will lead and coach a team, setting operating discipline, managing agencies, and aligning marketing with corporate messaging in a fast-growing, matrixed organisation.

Responsibilities

• Lead brand management priorities and brand expression across experiences and markets.
• Guide major campaigns, ensuring clear objectives, audiences, ideas, channels and outcomes.
• Assess sponsorships and partnerships for strategic fit, audience value and activation potential.
• Raise digital maturity across the website, customer journeys, channel strategy and performance.
• Guide content strategy and distribution.

Job description

About DayOne Data Centers

DayOne Data Centers is a Singapore-headquartered global digital infrastructure platform that develops and operates next-generation data centers across Asia Pacific and Europe. Trusted by leading hyperscalers and businesses, the company engineers, builds, and operates high-capacity, AI-ready campuses with speed, scale, and reliability.

You will be the senior deputy for Marketing and a key partner to the Head of Marketing & Communications. You'll lead brand, integrated campaigns, content and digital, translating company strategy into a clear marketing agenda and providing senior cover across the function. The role combines strategy, judgement, team leadership and execution: you'll make the prioritisation and investment calls across markets, lead and coach the team, and work closely with our Communications & PR team.

Marketing Strategy and Planning

Translate company strategy into the marketing agenda and provide senior cover across Marketing. Lead and own the integrated plan across brand, campaigns, events, content, digital, sponsorships and partnerships. Make prioritisation and investment decisions across markets and competing stakeholder requests.

Brand, Campaigns and Partnerships

Lead brand management priorities and brand expression across experiences and markets. Guide major campaigns, ensuring clear objectives, audiences, ideas, channels and outcomes. Assess sponsorships and partnerships for strategic fit, audience value and activation potential.

Digital and Content

Raise digital maturity across the website, customer journeys, channel strategy and performance. Guide content strategy and distribution.

People and Ways of Working

Lead and coach team members and senior specialists, and set the operating discipline for the function. Manage agencies and hold them to a high standard. Partner closely with Communications & PR to keep marketing and corporate messaging aligned.

Requirements

12+ years' B2B marketing experience, with leadership across multiple disciplines. Breadth across brand, digital, campaigns and content, with credible sponsorship and partnership experience. Experience leading in-house teams and senior specialists, not only agencies. Experience translating go-to-market priorities into international marketing plans. Clear examples of budget and priority trade-offs you have owned. Senior stakeholder presence and comfort operating in a fast-growing, matrixed organisation. Takes decisions within your remit without escalating, and reduces rather than adds to the load on senior leadership. Fluent written and spoken English.

Nice to Have: Experience in complex B2B technology or infrastructure sectors. Experience in a business during start-up or rapid expansion.

DayOne is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

About the Company

DayOne is a data center pioneer that develops and operates next-gen digital infrastructure for industry leaders who demand reliable, cost-effective and quickly scalable solutions. Our cutting-edge facilities empower hyperscalers and large enterprises to achieve rapid deployment and enhance connectivity, driving transformative engagement and innovation as we shape the future of industries.

DayOne's data centers are located across key markets, including Singapore, Johor (Malaysia), Batam (Indonesia), Greater Bangkok, Hong Kong SAR, Tokyo, and beyond. Headquartered in Singapore, DayOne's leadership team draws on over two decades of industry experience and a track record of building Asia's largest data center business. With DayOne, they have created the SIJORI (Singapore, Johor, and Riau Islands) market as a global data center hub. As demand for strategically located and customized data centers rises, DayOne's entrepreneurial spirit, customer-first strategy, deep local partnerships, and agile executional capabilities uniquely position us to power the growth ambitions of leading hyperscalers and large enterprises around the world.