Marketing Director

DayOne; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

DayOne Data Centers is seeking a seasoned Senior Marketing executive to serve as deputy to the Head of Marketing & Communications. You will translate company strategy into a comprehensive marketing agenda, lead brand and integrated campaigns, and drive digital and content initiatives across markets.

You will lead a high-performing team, manage agencies, and partner with PR to align corporate messaging. Strong leadership and English fluency are essential.

Qualifications

• 12+ years’ B2B marketing experience with leadership across multiple disciplines.
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Responsibilities

• Translate and implement the marketing agenda to support DayOne’s growth across markets.
• Lead and coordinate brand management, integrated campaigns, events, content, digital, sponsorships and partnerships.
• Set priorities and investment decisions across markets and competing stakeholder requests.
• Guide major campaigns with clear objectives, audiences, ideas, channels and outcomes.
• Assess partnerships for strategic fit and activation potential.
• Raise digital maturity: website, customer journeys, channel strategy and performance.
• Direct content strategy and distribution to support demand generation.
• Lead and coach the marketing team and partner agencies to high standards.

Skills

B2B marketing

Brand management

Digital marketing

Campaign management

Content strategy

Budget management

Stakeholder management

Leadership

Job description

About DayOne Data Centers

DayOne Data Centers is a Singapore-headquartered global digital infrastructure platform that develops and operates next-generation data centers across Asia Pacific and Europe. Trusted by leading hyperscalers and businesses, the company engineers, builds, and operates high-capacity, AI-ready campuses with speed, scale, and reliability.

You’ll be the senior deputy for Marketing and a key partner to the Head of Marketing & Communications. You’ll lead brand, integrated campaigns, content and digital, translating company strategy into a clear marketing agenda and providing senior cover across the function. The role combines strategy, judgement, team leadership and execution: you’ll make the prioritisation and investment calls across markets, lead and coach the team, and work closely with our Communications & PR team.

Marketing Strategy and Planning

• Translate company strategy into the marketing agenda and provide senior cover across Marketing.

• Lead and own the integrated plan across brand, campaigns, events, content, digital, sponsorships and partnerships.

• Make prioritisation and investment decisions across markets and competing stakeholder requests.

Brand, Campaigns and Partnerships

• Lead brand management priorities and brand expression across experiences and markets.

• Guide major campaigns, ensuring clear objectives, audiences, ideas, channels and outcomes.

• Assess sponsorships and partnerships for strategic fit, audience value and activation potential.

Digital and Content

• Raise digital maturity across the website, customer journeys, channel strategy and performance.

• Guide content strategy and distribution.

People and Ways of Working

• Lead and coach team members and senior specialists, and set the operating discipline for the function.

• Manage agencies and hold them to a high standard.

• Partner closely with Communications & PR to keep marketing and corporate messaging aligned.

Requirements

• 12+ years’ B2B marketing experience, with leadership across multiple disciplines.

• Breadth across brand, digital, campaigns and content, with credible sponsorship and partnership experience.

• Experience leading in-house teams and senior specialists, not only agencies.

• Experience translating go-to-market priorities into international marketing plans.

• Clear examples of budget and priority trade-offs you have owned.

• Senior stakeholder presence and comfort operating in a fast-growing, matrixed organisation.

• Takes decisions within your remit without escalating, and reduces rather than adds to the load on senior leadership.

• Fluent written and spoken English.

Nice to Have

• Experience in complex B2B technology or infrastructure sectors.

• Experience in a business during start-up or rapid expansion.

DayOne is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.