Senior Luxury CRM & Engagement Lead

CHANEL; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

CHANEL is seeking a CRM lead to drive customer relationship initiatives for the Fragrance and Beauty Division. You will shape client journeys across EDM, SMS, and more, using Salesforce Marketing Cloud, to meet key KPIs in recruitment, retention, and repeat business.

You will own the CRM budget and guide gifting strategies, while leading cross-functional CRM digital projects and delivering analytics to regional teams. Experience in luxury retail and Power BI is a plus.

Qualifications

• Demonstrated CRM experience in luxury retail or beauty sectors.
• Strong data orientation and project management skills.
• Experience with multi-touchpoint campaigns (EDM, SMS, etc.).

Responsibilities

• Strategize the client journey plan across multiple touchpoints using Salesforce Marketing Cloud.
• Plan and execute CRM strategies to meet client KPIs (recruitment, retention, repeat).
• Own CRM budget and manage gifting strategies / client engagement initiatives.
• Lead CRM digital projects and provide timely reporting and analytics to regional teams.

Skills

CRM strategy

Salesforce Marketing Cloud

Power BI

Client journey

Budget management

Stakeholder management

Education

Bachelor's degree in Marketing/Business

Tools

Salesforce Marketing Cloud

Power BI

Job description

CHANEL is seeking a CRM lead to drive customer relationship initiatives for the Fragrance and Beauty Division. You will shape client journeys across EDM, SMS, and more, using Salesforce Marketing Cloud, to meet key KPIs in recruitment, retention, and repeat business.

You will own the CRM budget and guide gifting strategies, while leading cross-functional CRM digital projects and delivering analytics to regional teams. Experience in luxury retail and Power BI is a plus.