Senior Loyalty Product & Strategy Director

OCBC (Singapore); Singapore; On-site; SGD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive base salary

Holistic benefits

Learning and development opportunities

Job summary

OCBC Bank Singapore is seeking a strategic, commercially driven Executive Director, Loyalty to lead the Bank's loyalty portfolio and shape the rewards ecosystem. You will drive customer engagement, optimise rewards funding, and ensure sustainable programme economics while partnering with Finance, Technology, Marketing and Risk to deliver value.

You will lead the One Loyalty System initiative, manage partnerships, governance and roadmap priorities, and build a high-performing team across Cards,

Qualifications

• Bachelor’s degree or equivalent relevant experience in finance, business, or management.
• 10–12 years’ experience in loyalty, rewards, consumer banking, payments or customer engagement.
• Strong commercial, financial and analytical acumen.
• Experience leading enterprise-scale loyalty programmes and cross-functional initiatives.
• Track record in partnership management and stakeholder engagement.

Responsibilities

• Lead end-to-end management and evolution of the Bank's consumer Loyalty programmes.
• Own programme performance including engagement, redemption, funding rate optimisation and liability management.
• Develop commercial strategies balancing customer value with sustainable programme economics.
• Partner with Finance on forecasting, accruals, financial performance and liability optimisation.
• Act as business co-owner of the One Loyalty System with governance and roadmap responsibilities.
• Develop and manage strategic burn and ecosystem partnerships with negotiations and reviews.
• Design data-led campaigns to increase customer engagement and incremental card spend.
• Establish governance, operational controls and service standards across Loyalty.
• Lead and develop a high-performing team across multiple functions (Cards, Consumer Banking, Marketing, Technology, Operations, Risk and Finance).
• Influence senior stakeholders and drive cross-functional execution.
• Champion innovation, customer-centricity and continuous improvement.
• Build organisational capability and succession within the Loyalty team.

Skills

Commercial acumen

Analytical skills

Financial acumen

Partnership management

Stakeholder engagement

Leadership

Strategic thinking

Education

Bachelor’s degree in finance, Business Administration and Management, or a related field

Job description

OCBC Bank Singapore is seeking a strategic, commercially driven Executive Director, Loyalty to lead the Bank's loyalty portfolio and shape the rewards ecosystem. You will drive customer engagement, optimise rewards funding, and ensure sustainable programme economics while partnering with Finance, Technology, Marketing and Risk to deliver value.

You will lead the One Loyalty System initiative, manage partnerships, governance and roadmap priorities, and build a high-performing team across Cards,