Senior Key Account Executive – Supermarkets (Singapore)

Nature's Nutrition; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

Nature's Nutrition is seeking a full-time Key Account Executive to manage supermarket key accounts from its Singapore base. You will grow relationships with buyers, coordinate merchandising plans with the sales team, and optimize in-store promotions and pricing to meet targets.

You will negotiate space, plan shelf layouts, and oversee roadshows, sampling, and vendor events. Travel regionally for client visits and store engagements as needed.

Qualifications

• At least 3 years experience in key account management in modern trade (supermarket & pharmacy).
• Strong relationship-building and negotiation skills, with the ability to manage multiple stakeholders and accounts.
• Experience leading small teams
• Effective communication, with attention to detail and follow-through.
• Understanding of or interest in nutrition and consumer health trends.
• Ability to work on-site in Singapore and travel locally for client meetings and store visits.
• Self-motivated, organized, and comfortable working both independently and within cross-functional teams.

Responsibilities

• Build and maintain relationships with the buyers
• Work closely with the in-house sales team to align merchandising plans, stock pushes, and promotional calendars with sales targets; ensure consistent pricing and messaging in-store.
• Negotiate and manage paid space buys with stores (end-caps, gondolas, feature/island displays); track space buy fulfilment and ROI, and ensure contracted space is delivered as agreed.
• Plan shelf space allocation, planograms, and promotional/seasonal displays; ensure execution meets brand and category standards.
• Regular audit checks that actual shelf set matches approved planogram
• Plan and execute in-store roadshows, sampling, and tasting events with vendors, coordinating logistics, manpower, and store operations sign-off; review event sales uplift afterward.
• Supervise, and train the merchandisers; set daily/weekly priorities and conduct performance reviews.
• Monitor stock levels and on-shelf availability; coordinate with procurement/buying on replenishment, new listings, and delisting.
• Track sales and category performance data to identify growth opportunities and flag underperforming SKUs or vendors.
• Prepare periodic reports on account performance, space buy/event ROI, merchandising KPIs, and team productivity.

Skills

Relationship building

Negotiation

Team leadership

Communication

Nutrition awareness

Job description

Nature's Nutrition is seeking a full-time Key Account Executive to manage supermarket key accounts from its Singapore base. You will grow relationships with buyers, coordinate merchandising plans with the sales team, and optimize in-store promotions and pricing to meet targets.

You will negotiate space, plan shelf layouts, and oversee roadshows, sampling, and vendor events. Travel regionally for client visits and store engagements as needed.