Senior Game Category Operations Lead

NetEase; Singapore; On-site; SGD 40,000 - 52,000; Full time

Job summary

NetEase is seeking a Game Category Operations Executive to own and grow an assigned game category on our overseas game trading platform. You will drive end-to-end category operations from trend monitoring and merchandising to campaigns and promotions, collaborating across teams to grow category GMV.

The role emphasizes data analysis, understanding player communities, and real-time optimization, with opportunities to propose operational strategies and improve user experience.

Qualifications

• At least 1 year of experience in overseas game operations, with in-depth knowledge of at least one game genre (SLG, card games, or RPG) or pan-entertainment products, and a good grasp of industry trends.
• Strong data analysis skills, with the ability to interpret operational metrics and translate them into actionable insights and optimisation plans.
• Solid understanding of gamer communities — able to quickly identify where player groups gather, source relevant information, and apply it to drive business growth.
• Innovative and self-driven, with strong learning ability, communication skills, and a collaborative mindset.

Responsibilities

• Own overall operations for an assigned game category: develop and execute operation plans covering game trend/hotspot monitoring, merchandising, campaign and promotion follow-through; coordinate with upstream and downstream partners to grow category transaction volume.
• Take ownership of category transaction performance; identify growth opportunities through conversion funnel analysis and market insights.
• Research games and their trading markets; propose operational strategies and product improvement directions.
• Continuously monitor and analyse operational data of live game categories to identify issues and improve the user experience.
• Develop a deep understanding of players' day-to-day gaming scenarios, resolve real user pain points, and uncover opportunities for trading or top-up/recharge services within these scenarios.

Skills

Data analysis

Communication skills

Collaboration

Learning agility

Job description

NetEase is seeking a Game Category Operations Executive to own and grow an assigned game category on our overseas game trading platform. You will drive end-to-end category operations from trend monitoring and merchandising to campaigns and promotions, collaborating across teams to grow category GMV.

The role emphasizes data analysis, understanding player communities, and real-time optimization, with opportunities to propose operational strategies and improve user experience.