Global Growth & Monetization Lead

NetEase; Singapore; Remote; SGD 60,000 - 90,000; Full time

Job summary

NetEase is seeking a product operations professional to drive monetization, growth, and marketing initiatives across overseas markets. You will collaborate with Product, Marketing, Sales, Design and Engineering to deliver measurable business results and launch campaigns that boost activation and revenue.

You will own monetization lifecycle, plan online and offline campaigns, build localized strategies, manage events, and track performance to optimize ROI.

Qualifications

• 1-3 years in product operations, monetization, growth, marketing, or event operations.
• International markets experience preferred.
• Strong analytical skills with data-driven mindset.
• Excellent project management and cross-functional communication.
• Willingness to use AI tools to boost productivity.
• Fluent in English and Chinese.
• Comfort with multiple regions and cultural nuances.
• Experience with SaaS or B2B/B2C products preferred.

Responsibilities

• Lead product monetization initiatives, including pricing plans, promotions, conversion funnels, and lifecycle operations.
• Plan and execute online and offline campaigns, product launches, user growth programs, and co-marketing initiatives.
• Develop localized operating strategies based on overseas market insights to improve activation, engagement, retention, conversion, and revenue.
• Own the full lifecycle of events and campaigns, including planning, resource coordination, channel promotion, execution, and post-campaign analysis.
• Develop and manage overseas channels, communities, content platforms, and partnership resources.
• Track key operational metrics, analyze campaign and monetization performance, and continuously improve ROI.
• Gather user feedback and market insights to support product improvements and enhance user experience.
• Collaborate cross-functionally to ensure projects are delivered efficiently and effectively.

Skills

Monetization strategies

Campaign planning

User growth

Cross-functional comms

Data-driven optimization

English-Chinese bilingual

AI productivity tools

Ownership & execution

Tools

AnyDesk

TeamViewer

Chrome Remote Desktop

Job description

NetEase is seeking a product operations professional to drive monetization, growth, and marketing initiatives across overseas markets. You will collaborate with Product, Marketing, Sales, Design and Engineering to deliver measurable business results and launch campaigns that boost activation and revenue.

You will own monetization lifecycle, plan online and offline campaigns, build localized strategies, manage events, and track performance to optimize ROI.