高级客户经理

Jeffery Asia; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Jeffery Asia is seeking an experienced Marketing Account Manager to lead brand strategy, content planning, and client engagement for education-focused campaigns. You will coordinate cross-functional teams, manage budgets, and leverage AI and digital channels to drive student recruitment and brand growth.

Strong communication, research insight, and international platform experience are essential. The role emphasizes proactive project leadership, data-driven insights, and tight collaboration with

Qualifications

• Bachelor's degree required with relevant field.
• 3-5 years in advertising; 1+ year in account management; English working language.
• Excellent communication and comprehension; strong client service and teamwork.
• Strong content strategy development and resource integration.
• Excellent coordination, time management, and ability to handle multiple projects.
• Adaptable and resilient under pressure; proactive problem solving.
• Deep understanding of AI tools, IMC, digital marketing, and social media; data analysis capabilities.
• Education industry experience preferred.

Responsibilities

• Strategic planning: develop brand strategies and annual content, promotion, and execution plans with budgets.
• Market analysis: monitor client brand and competitors; produce periodic reports.
• Needs analysis: act as primary contact to understand client goals and translate to action plans.
• Service optimization: manage content operations across platforms (WeChat, Xiaohongshu, Douyin, Facebook, LinkedIn, YouTube).
• Execution management: lead team to implement plans; ensure timeline and quality; develop SOPs and docs.
• Team management: manage content and operations teams; evaluate performance and budgets.
• Crisis management: address service issues promptly and provide PR support as needed.

Skills

Client communication

Project management

Team leadership

Content strategy

Crisis management

Data analysis

English proficiency

Education industry knowledge

Education

Bachelor's degree in Marketing / Advertising / Communications / Business Administration / Digital Media

Job description

1. Strategic Planning: Develop brand strategies; responsible for drafting annual content, promotion, and execution plans for projects, as well as managing project budgets and cost control; possess knowledge of or deep experience in the education industry, with strong interest and capability in in-depth insight and research into overseas universities' brand promotion strategies, particularly student recruitment strategies;

2. Market Analysis: Conduct real-time monitoring of client brand and competitor activity across various channels, formats, and platforms; organize and analyze project data and produce weekly or monthly reports; maintain a service-optimization mindset, including collecting client-related market materials and executing various client service tasks through project closure;

3. Needs Analysis: Serve as the primary point of contact for mid- to senior-level client stakeholders; engage in in-depth communication with clients to understand, analyze, and consolidate their marketing and promotional goals and needs; quickly develop feasible execution plans and hand them off to internal teams or external partners for implementation;

4. Service Optimization: Stay informed on operating standards across various online promotion channels; possess relevant experience and service knowledge in new media operations, particularly hands-on content operation and customer acquisition capabilities on domestic platforms such as WeChat Official Accounts, WeChat Channels, Xiaohongshu, and Douyin, or overseas channels such as Facebook, LinkedIn, and YouTube; be able to break down planned content into a platform-specific operating cadence, drive its execution, and identify additional business opportunities in the process;

5. Execution Management: Lead the team in implementing plans and controlling quality; possess the ability to communicate with and manage colleagues in copywriting, design, video editing, and layout; demonstrate strong accountability for timeline and quality management; exhibit strong internal coordination and communication skills, and be able to lead the development of SOPs, quality management manuals, and other documentation to improve work efficiency, driving their adoption;

6. Team Management: Manage internal and external content and operations service teams; establish and evaluate team performance, improve team efficiency through internal management, and achieve internal project budget and cost control targets;

7. Crisis Management: Promptly seek solutions when internal service issues arise, in order to improve client service quality and satisfaction; provide timely PR support in the event of client brand issues, to safeguard the client's brand image.

Requirements

1. Bachelor's degree or above, in Marketing, Advertising, Communications, Business Administration, Digital Media, or a related field;

2. 3-5 years of experience in the advertising industry, including 1+ years in an account management role; able to use English as a working language; overseas study experience preferred;

3. Positive and outgoing, with excellent communication and comprehension skills; a strong thinker able to accurately capture and convey client needs; strong client service orientation, high professional dedication and enthusiasm, strong execution ability and sense of responsibility, and a strong team-player mindset;

4. Excellent ability to develop and control content strategy, along with strong verbal communication and pitching/presentation skills; skilled at integrating resources;

5. Strong logical thinking, coordination, and stress-management abilities (able to reasonably manage multiple concurrent projects), highly self-motivated, and results-driven;

6. Strong adaptability and a degree of resilience under pressure, able to respond to unexpected situations or project issues promptly and proactively to minimize losses;

7. In-depth understanding of and personal insight into AI tools, IMC (Integrated Marketing Communications), digital marketing, and social media; strong data analysis capability, able to use common data analysis and organization software to support work;

8. Prior experience in the education industry preferred.