Senior Executive (Digital Marketing)

SimplyGo Pte. Ltd.; Singapore; Hybrid; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Additional Wage Supplement

Performance Bonus

Hybrid work options

Comprehensive benefits

Job summary

SimplyGo Pte. Ltd. is seeking a Senior Executive, Corporate & Marketing Communications to plan and execute integrated marketing campaigns across digital and offline channels.

You will drive awareness, adoption and engagement for SimplyGo's products, translating business objectives into customer-centric communications. The role requires hands-on experience with Google Ads, Meta and TikTok, plus analytics tools to generate actionable insights and optimize marketing spend.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Experience in marketing communications and digital campaigns.
• Familiarity with analytics to derive actionable insights.

Responsibilities

• Plan and execute integrated marketing campaigns across digital and offline channels.
• Manage performance marketing campaigns on Google, Meta, and TikTok.
• Develop content for social media, EDMs, and websites; maintain campaign collateral.
• Monitor performance, analyze data, and optimize ROI and engagement.
• Collaborate with internal teams, agencies and partners to deliver initiatives.

Skills

Marketing communications

Digital marketing

Campaign management

Content creation

Performance marketing

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Firebase

Job description

We are SimplyGo Pte. Ltd. (SPL), a wholly owned subsidiary of the Land Transport Authority, and a key player in the Singapore public transport ecosystem. We develop transit ticketing and travel card-related products and services that simplify journeys and create value for our commuters. We believe great ideas come from people who are curious, driven, and eager to learn. Join us if you are looking for an organisation that allows you to make a meaningful impact and provide the support you need to grow.

What You Will Do

At SPL, you are an integral part of our team - driving meaningful projects and witnessing the tangible difference your work makes. As a Senior Executive, Corporate & Marketing Communications, you will support the planning, development and execution of integrated marketing communications initiatives across SimplyGo's commercial products. You will play a key role in translating business objectives into impactful campaigns, customer-centric communications and data-driven marketing strategies that drive awareness, adoption, engagement and business growth.

Key Tasks You Will Be Involved

• Plan and execute integrated marketing campaigns across digital and offline channels to drive product awareness, customer engagement and adoption.
• Manage performance marketing campaigns across platforms such as Google, Meta and TikTok to optimise campaign results and marketing spend.
• Develop marketing content and customer communications, including social media content, EDMs, website updates and campaign collateral.
• Monitor campaign and digital performance, analyse insights and recommend improvements to enhance ROI and customer engagement.
• Maintain and enhance digital channels, including websites and customer-facing platforms, to ensure accurate and engaging content.
• Collaborate with internal stakeholders, agencies and partners to deliver successful marketing initiatives and customer communications.

What You’ll Gain

At SimplyGo, our people are at the heart of everything we do.

We ASPIRE to create a supportive and inclusive workplace where you can thrive.

Here’s what you can look forward to:

Professional

• Continuous growth through training, mentorship, and development.
• Career pathways with room to advance and expand your skills.
• A culture of collaboration that celebrates innovation, respect, and teamwork.

Individual

• An attractive annual compensation package commensurate with experience, including an Additional Wage Supplement and Performance Bonus.
• Comprehensive benefits to support your lifestyle and wellbeing.
• Flexibility with hybrid work options and supportive arrangements.
• Wellbeing initiatives designed to keep you healthy, balanced, and engaged.

This role might be for you if you have:

• Training in Marketing, Communications, Business, Mass Communications or a related discipline.
• 1 to 2 years in marketing communications, digital marketing, campaign management, branding experience or a related field. Fresh graduates are welcome to apply.
• Experience in planning and executing integrated marketing and performance marketing campaigns.
• Hands-on experience with digital advertising platforms such as Google Ads, Meta and TikTok.
• Familiarity with analytics tools such as Google Analytics and Firebase, with the ability to interpret data and generate actionable insights.