Senior Executive, Content Marketing & PR

sentosa beach resort pte ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

5-day work week

Learning and Development opportunities

Medical and insurance coverage

Special employee discount within Shang

Duty Meals and shuttle bus provided to

Job summary

Shangri-La Rasa Sentosa is seeking a Senior Executive, Content Marketing & PR to drive content strategy, storytelling and media relations for the resort. The role requires collaborating with the Marketing Manager to plan campaigns, create visual content, and manage social channels.

You will craft copy for multiple channels, support PR activities, and coordinate with media, influencers and internal teams to deliver integrated marketing and events coverage.

Qualifications

• 3–5 years of relevant experience in content marketing, PR, communications or integrated marketing, preferably in hospitality or travel.
• Strong copywriting, editing and storytelling skills with ability to tailor content for multiple channels.
• Experience in media relations, PR writing or influencer/publicity campaigns.
• Proficiency in photography, videography and editing tools such as Adobe Creative Suite, CapCut or Canva.
• Good understanding of social and digital platforms, content trends and analytics.

Responsibilities

• Support Marketing Manager at Shangri-La Rasa Sentosa in planning and executing marketing, content and PR initiatives.
• Develop and manage content plans and calendars aligned with marketing objectives.
• Create and optimise photo and video content across digital and traditional channels.
• Craft compelling copy for social media, campaigns, website and communications.
• Manage day-to-day social channels and identify trends and storytelling opportunities.
• Monitor content performance and KPIs, using insights to improve results.
• Support PR initiatives including press releases, media pitches and fact sheets.
• Build relationships with media, influencers and KOLs; coordinate engagements.
• Collaborate with internal stakeholders and agencies on integrated marketing and co-branded initiatives.
• Lead on-ground content capture and support media coverage for events and activations.
• Ensure content adheres to brand standards and coordinate approvals.

Skills

Content marketing

Public relations

Copywriting

Storytelling

Media relations

Influencer engagement

Photography

Videography

Analytics

Tools

Adobe Creative Suite

CapCut

Canva

Job description

We are looking for a Senior Executive, Content Marketing & PR to join our team!

As a Senior Executive, Content Marketing & PR, we rely on you to:

• Support the Marketing Manager at Shangri-La Rasa Sentosa in the planning and execution of marketing, content and public relations initiatives
• Develop and manage content plans and calendars aligned with the resort’s marketing objectives, campaigns and business priorities
• Conceptualise, create and optimise photo and video content across digital and traditional channels
• Craft compelling copy for social media, paid campaigns, website, EDMs, marketing collaterals and other communications
• Manage day-to-day social media channels and identify trends, formats and storytelling opportunities to strengthen awareness and engagement
• Monitor content performance and campaign KPIs, using insights to optimise content and results
• Support PR initiatives, including press releases, media pitches, fact sheets and other media materials
• Build and maintain relationships with media, influencers and KOLs, and identify relevant publicity opportunities for the resort
• Coordinate media and influencer/KOL engagements, including hosting, content requirements and follow-up
• Support publicity and media engagement for resort campaigns, events and partnerships
• Collaborate with internal stakeholders, partners and agencies on integrated marketing and co-branded initiatives
• Lead on-ground content capture and support media coverage for key events and activations
• Work closely with resort teams to proactively identify compelling stories and opportunities for content and publicity
• Ensure all content and communications adhere to brand standards and guidelines, including brand voice, social media, photography, videography and visual identity
• Maintain high standards of quality, accuracy and consistency across all content, coordinating approvals where required

We are looking for someone who:

• Has 3–5 years of relevant experience in content marketing, public relations, communications or integrated marketing, preferably within hospitality, lifestyle, travel or related industries
• Possesses strong copywriting, editing and storytelling skills, with the ability to adapt content across audiences, platforms and channels
• Has experience in media relations, PR writing, influencer/KOL engagement or publicity campaigns
• Is proficient in photography, videography and editing tools such as Adobe Creative Suite, CapCut, Canva or similar
• Has a strong understanding of social and digital platforms, content trends and performance analytics
• Has a strong eye for detail and the ability to interpret and consistently apply brand guidelines across different content formats and channels
• Is proactive and resourceful, with the ability to identify compelling stories and publicity opportunities
• Demonstrates strong communication and interpersonal skills, with confidence in engaging media, partners and internal stakeholders
• Is highly organised and able to manage multiple priorities and deadlines in a fast-paced environment
• Works effectively both independently and collaboratively across cross-functional teams
• Is comfortable supporting events, media engagements and content requirements outside regular working hours, including weekends when required

We Offer

• 5-day work week
• Learning and Development opportunities for career development
• Medical and insurance coverage
• Special employee discount within Shangri-La Group
• Duty Meals and shuttle bus provided to Sentosa Island

If you ae the right person, what are you waiting for?