Senior Content Marketing Executive

PALAWAN INNOVATION STUDIOS PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Benefits offered by this job

5-day work week

Learning & Development

Medical & Insurance

Employee discount

Duty meals

Job summary

The Palawan @ Sentosa is seeking a Senior Content Marketing Executive to plan, coordinate and execute compelling content across social and digital platforms. You will collaborate with cross‑functional teams to align campaigns with broader marketing goals and guest experiences.

You will lead photo and video content creation, write engaging copy, monitor performance, and optimise campaigns. Weekend support and event coverage may be required to capture vibrant brand moments.

Qualifications

• 3–5 years of experience in content marketing, preferably within lifestyle, hospitality, entertainment or related industries.
• Copywriting and storytelling skills to create versatile content across platforms.
• Proficient in photography, videography, editing tools (Adobe Creative Suite, CapCut, Canva) to produce compelling visual content.

Responsibilities

• Support and lead content strategy and execution across digital channels.
• Plan and manage content calendars with timely roll‑outs across platforms.
• Lead on‑set content capture and storytelling during key events and activations.
• Monitor content performance and campaign KPIs to optimise results.
• Collaborate with internal teams and external partners on co‑branded content initiatives.

Skills

Content marketing

Copywriting

Photography

Videography

Analytics

Project management

Tools

Adobe Creative Suite

CapCut

Canva

Job description

The Palawan @ Sentosa

Located on Palawan Beach, Sentosa Island, The Palawan @ Sentosa is Shangri-La Group’s first standalone lifestyle and entertainment precinct. Extending our signature hospitality beyond the hotel setting, we bring the colourful joys of life to the shore, drawing on decades of expertise in hospitality, Food & Beverage, and family offerings.

Designed as a vibrant beach wonderland and home to several new-to-Singapore attractions, The Palawan @ Sentosa brings families and friends together, with highlights such as electric go-kart racing, beachside mini golf, as well as family-friendly and adults-only beach club experiences, all in one destination.

Join us and be part of a team delivering memorable moments for our guests.

Job Summary

As the Senior Content Marketing Executive, you will support the planning, coordination, management, and execution of diverse markerting activities and campaigns. You will collaborate with cross-functional teams to align content with broader business goals and marketing priorities, contributing to the growth and vibrancy of The Palawan @ Sentosa

As the Senior Content Marketing Executive, we rely on you to:

• Support the Marketing Manager at The Palawan @ Sentosa in day-to-day marketing activities and campaign executions
• Develop and execute content strategies aligned with overall marketing objectives and key campaigns
• Plan and manage content calendars, ensuring timely and effective roll‑out across platforms
• Lead the conceptualisation, creation and optimisation of photo and video content across digital and traditional channels
• Craft compelling, insight‑driven copy for social media, paid campaigns, website pages and EDMs
• Drive content ideation and identify new formats or approaches to enhance engagement and reach
• Oversee day‑to‑day social media management, ensuring consistency in tone, quality and responsiveness
• Monitor content performance and campaign KPIs, providing actionable insights to optimise results
• Identify trends, audience behaviours and opportunities to strengthen content effectiveness
• Collaborate with internal stakeholders and external partners to develop integrated and co‑branded content intiatives.
• Support and guide influencer and KOL collaborations to ensure alignment with brand and campaign objectives
• Lead on‑ground content capture and storytelling during key events and activations
• Ensure adherence to brand guidelines and maintain high standards of content quality and consistency
• Work cross‑functionally to align content with broader business goals and marketing priorities.

We are looking for someone who:

• Has 3 - 5 years of relevant experience in content marketing, preferably within lifestyle, hospitality, entertainment or related industries
• Possesses copywriting and storytelling skills to create versatile content that resonates with target audiences across platforms
• Is proficient in photography, videography, editing tools (e.g., Adobe Creative Suite, CapCut, Canva or similar) to produce compelling visual content
• Stays informed and has a strong understanding of digital platforms, content trends and performance analytics
• Is proactive, resourceful and able to manage multiple priorities in a fast‑paced environment
• Works well both independently and collaboratively with cross‑functional teams
• Is comfortable working during weekends, peak campaign periods or events when required

We Offer

• 5-day work week
• Learning and Development opportunities for career development
• Medical and insurance coverage
• Special employee discount within Shangri-La Group
• Duty Meals provided