Key Account Executive / Management Executive

LEONG KEE (KLANG) BAK KUT TEH PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

LEONG KEE (KLANG) BAK KUT TEH PTE. LTD. is seeking a Key Account Executive/Management Executive to manage strategic clients across retail, F&B, and entertainment in Singapore and Malaysia.

You will drive revenue growth and coordinate cross-functional teams to deliver campaigns and listings in partner channels. You will also oversee promotional plans, A&P budgets, and social media campaigns, including live streaming on platforms like TikTok and Shopee Live, while traveling to Malaysia and China

Qualifications

• Bachelor's degree in Marketing/Media Management or equivalent, with min. 5 years experience.
• Strong record in key account management, sales, or business development.
• Excellent Excel and PowerPoint skills for reporting and presentations.
• Confident communicator with strong negotiation and interpersonal skills.
• Willingness to travel and stay in Malaysia and China as required.

Responsibilities

• Manage strategic clients across retail, F&B, and entertainment in Singapore and Malaysia.
• Drive account growth and profitability across assigned categories.
• Coordinate cross-functional teams—sales, supply chain, customer service, merchandising.
• Lead promotional campaigns and manage A&P budgets.
• Oversee social media content, digital marketing campaigns, and live streaming activities.
• Conduct store visits to audit campaigns and gather field insights.
• Support management on ad hoc projects and initiatives.

Skills

Key account management

Sales

Business development

Excel

PowerPoint

Negotiation

Interpersonal skills

Social media marketing

Live streaming

Travel willingness

Education

Bachelor's degree in Marketing/Media Management

5+ years experience in relevant field

Tools

Microsoft Excel

PowerPoint

Job description

As a Key Account Executive / Management Executive, you will play a pivotal role in managing strategic clients across our diverse retail, F&B, and entertainment verticals mainly in singapore and malaysia. You will drive revenue growth, manage cross-functional initiatives, and deliver exceptional client satisfaction in a fast-paced, trend-driven business environment.

Key Responsibilities:

• Develop and maintain relationships with strategic clients and business partners.
• Drive account growth and profitability across assigned categories.
• Implement promotional plans and campaigns, ensuring alignment with business goals.
• Manage and optimize Advertising & Promotion (A&P) budgets for impact.
• Lead new product launches and secure listings in partner channels.
• Coordinate internally across sales, supply chain, customer service, and merchandising teams.
• Monitor market and competitor trends to inform proactive strategies.
• Handle client escalations, ensuring service excellence and timely resolution.
• Conduct regular store visits to audit campaign execution and gather field insights.
• Oversee and manage corporate social media content and digital marketing campaigns.
• Lead and support social media live streaming activities on platforms like TikTok, Douyin, Xiaohongshu, Shopee Live, etc.
• Assist in executing marketing communications and branding efforts.
• Support management in ad hoc projects and initiatives.

Requirements:

• Bachelor's degree in Marketing/Media Management, or equivalent work experience (min. 5 years).
• Strong track record in key account management, sales, or business development.
• Excellent Excel and PowerPoint skills for reporting and presentations.
• Confident communicator with strong interpersonal and negotiation skills.
• Highly self-motivated, adaptable, and thrives under fast-paced, dynamic conditions.
• Familiarity with retail operations, e-commerce, or lifestyle products is a plus.
• Strong social media background, especially in live streaming on TikTok, Douyin, Xiaohongshu, Shopee Live, etc.
• Must be able to travel and stay in Malaysia and China as required for business activities.