Marketing Manager

William Reed; Singapore; Hybrid; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Healthcare

Paid leave (annual)

Volunteer day

Hybrid work

Diversity & Inclusion

Job summary

William Reed seeks a Marketing Manager to drive growth across a portfolio of international conferences, content products and brands in APAC. You’ll connect senior decision-makers with insights, events and innovations while collaborating with production, content and partnerships teams to deliver integrated campaigns.

You’ll lead audience development, delegate acquisition and customer engagement, with a focus on China.

Qualifications

• Background in B2B, events or digital marketing across multiple channels.
• Experience marketing to APAC audiences, especially China.
• Fluency in Mandarin and English for campaigns and stakeholder engagement.
• Strong audience development and delegate acquisition strategies.
• Hands-on experience with digital marketing channels: email, paid media, social.
• Ability to analyse campaign data and adjust strategies.
• Excellent stakeholder and project management skills.

Responsibilities

• Deliver multi-channel marketing activity across email, paid search, paid social, organic social, partnerships and website channels.
• Develop integrated marketing campaigns to drive audience growth and delegate acquisition across events and content products.
• Create audience development strategies and customer engagement plans with cross-functional teams.
• Drive event attendance through campaign planning, optimization and performance measurement.
• Build and manage media, association and marketing partnerships to extend reach.
• Monitor campaign performance and audience trends, using data to improve ROI.
• Manage campaign assets, customer journeys, content and stakeholder communications.

Skills

APAC marketing

Mandarin & English

B2B marketing

Campaign management

Digital marketing

Stakeholder management

Multi-channel marketing

Job description

Marketing Manager

Department: General Marketing & Social Media

Employment Type: Permanent - Full Time

Location: Singapore

Description

As a Marketing Manager, you'll play a key role in growing audiences and communities across a portfolio of international conferences, content products and industry-leading brands. Working across APAC, you'll connect senior decision-makers with the insights, events and innovations shaping some of the world's fastest-evolving sectors. From food-tech and ag-tech to nutrition and sustainability, your campaigns will help accelerate the conversations, ideas and innovations driving the future of the industry.

Partnering closely with production, commercial, content and partnerships teams, you'll deliver integrated marketing campaigns that drive audience growth, delegate acquisition and customer engagement, contributing directly to the commercial success of the portfolio.

What You’ll Be Doing

• Delivering multi-channel marketing activity across email, paid search, paid social, organic social media, partnerships and website channels
• Developing and delivering integrated marketing campaigns that drive audience growth, delegate acquisition and customer engagement across a portfolio of events and content products
• Creating audience development strategies, campaign messaging and customer engagement plans in partnership with production, content and commercial teams
• Driving event attendance and audience acquisition through effective campaign planning, optimisation and performance management
• Building and managing media, association and marketing partnerships that extend market reach and support customer acquisition
• Monitoring campaign performance, audience trends and conversion metrics, using data and insights to improve future activity and return on investment
• Managing campaign assets, customer journeys, website content and stakeholder communications to deliver a seamless customer experience

What You’ll Need

• A background in B2B, event or digital marketing, with experience delivering integrated marketing campaigns across multiple channels
• Proven experience marketing to audiences across APAC, with particular expertise in China
• Fluency in written and spoken Mandarin and English, with the ability to create campaigns and engage stakeholders across both languages
• Strong knowledge of audience development, delegate acquisition and customer engagement strategies
• Hands-on experience across digital marketing channels, including email marketing, paid media and social media
• Confidence interpreting campaign data, audience trends and performance metrics to optimise results and inform future activity
• Excellent stakeholder management and project management skills, with the ability to manage multiple campaigns and priorities simultaneously

Benefits & Initiatives

• 18 days of annual leave plus Singapore public holidays (pro-rata for part-time).
• Private Healthcare
• Paid sick leave (subject to eligibility criteria)
• Paid childcare leave
• One paid volunteering day per year to support a charity or community initiative of your choice
• Equity, Diversity & Inclusion initiatives, supported by employee-led networks and proud to be a Disability Confident Committed employer
• Hybrid and agile working opportunities