Senior E-commerce Specialist

ECOVACS GLOBAL PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

ECOVACS Robotics is seeking an experienced E-commerce Lead to own Southeast Asia strategy and performance across distributor-led markets. You will define direction, challenge distributor plans, and translate marketplace data into actionable steps.

This is a build-from-scratch role with growth to regional e-commerce lead as the business scales. Responsibilities include monitoring Amazon, Lazada and Shopee, advising on campaigns, pricing, hero products, and assortment.

Qualifications

• 6–10 years in e-commerce, marketplace management or channel management.
• Strong hands-on knowledge of Amazon, Shopee and Lazada; experience with marketplace advertising and promotions.
• Strong analytical skills: comfortable turning platform data into decisions.
• Experience influencing distributors, agencies or partners without direct authority.
• Business travel is required.

Responsibilities

• Market intelligence: monitor Amazon, Lazada, Shopee and track category/trends across markets.
• Strategy & planning: recommend e-commerce strategies, campaigns, hero products and pricing approaches.
• Distributor management: review/discuss distributors' e-commerce plans and turn data into action points.
• Cross-functional alignment: coordinate with Brand/Marketing, Sales, Supply Chain and distributors on priorities.

Skills

Analytical skills

Influencing without authority

Strategic thinking

Cross-functional collaboration

Data-driven decisions

Education

Bachelor's degree

Job description

Company Profile

ECOVACS Robotics is a global leader in service robotics, dedicated to creating innovative smart home solutions that enhance everyday living. With a strong presence across Asia-Pacific and other key international markets, we continue to expand as one of the fastest-growing global technology brands.

At ECOVACS, we are committed to empowering our people. We offer a dynamic, collaborative environment with a global business perspective, structured learning and development programs, and clear career progression opportunities. Our goal is to enable talented professionals to grow, innovate, and make a meaningful impact alongside our expanding international business.

About the Role

This role will be fully responsible to own the e-commerce strategy and performance for Ecovacs across Southeast Asia. Our markets are distributor-led, so this role does not run day-to-day store operations. You are the internal e-commerce expert who understands the marketplaces, sets direction, challenges distributor plans, and turns marketplace data into clear actions. This is a build-from-scratch role with a path to regional e-commerce lead as the business grows.

Key Responsibilities:

Market and platform intelligence

• Monitor Amazon, Lazada and Shopee across our markets and track what is happening in the category, on the platforms and among competitors.
• Identify emerging consumer, category, platform and competitor trends, and anticipate upcoming platform moments so we act before competitors.
• Become the internal expert on marketplace algorithms, platform tools, advertising formats and consumer behavior.

Strategy and planning

• Recommend e-commerce strategy to the Sales Head and country sales managers.
• Recommend which campaigns and platform moments the brand should join, and how.
• Recommend hero products, new launches, bundles, exclusives and assortment priorities.
• Provide recommendations on price architecture, promotion mechanics and price competitiveness.

Distributor management

• Review, challenge and guide distributors' e-commerce and advertising plans, rather than executing everything ourselves.
• Turn marketplace data (sales, traffic, conversion, assortment, pricing, promotions) into clear monthly and campaign action points for the sales team and distributors.
• Build the reporting cadence and dashboards to track performance by country and platform.

Cross-functional alignment

• Connect Brand/Marketing, Sales, Supply Chain and distributors around e-commerce priorities.
• Work with the HQ e-commerce team to bring in platform policies, tools, campaign calendars and best practices, and feed local market insight back.

Requirements:

• Bachelor’s degree in Business, Marketing, E-commerce, or a related field
• 6-10 years in e-commerce, marketplace management or channel/category management, ideally in consumer electronics, home appliances etc.
• Strong hands-on knowledge of Amazon, Shopee and Lazada; experience with marketplace advertising and promotions.
• Strong analytical skills: comfortable turning platform data into decisions.
• Experience influencing distributors, agencies or partners without direct authority.
• Business travel is required.