ASEAN E-Commerce Growth Manager

SharkNinja APAC; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

SharkNinja APAC is seeking an Ecommerce Growth Manager to own the day-to-day ecommerce performance of our distributor across Indonesia, Philippines and Thailand. You will ensure plans are data-driven, executable and reflect our brand standards, guiding growth in a fast‑paced market.

Based in Singapore, Thailand or the Philippines, you will lead joint business plans, manage marketplace relationships, optimize ROAS and oversee livestreams and affiliate activities to unlock incremental revenue.

Qualifications

• 5-7 years of hands-on experience managing regional marketplace stores (Shopee, Lazada, TikTok Shop, Tokopedia) in SEA.
• Proven track record running Shopee/Lazada In-App Ads and TikTok Shop Ads with strong ROAS focus.
• Direct experience setting up affiliate commissions, managing creator networks, and livestream operations.
• Strong proficiency in promotional tools, price elasticity, bundle economics and campaign mechanics.
• Proficient in Excel/Google Sheets, analytics dashboards and BI metrics.

Responsibilities

• Lead and guide the local distributor in Ecommerce across strategy, planning and execution, building a high trust, high performance partnership.
• Own and manage Ecommerce joint business plans: formulate and execute annual and monthly regional ecommerce growth plans across marketplaces and brand.com.
• Build trusted relationships with local marketplace teams and negotiate fee reductions, vouchers, visibility/packages, and program incentives.
• Lead data sharing and reporting (sell-in/sell-out/inventory) and chair regular performance reviews.
• Identify and codify best practices; evaluate agency-led vs in-house models; design pricing and promotions to stay competitive.
• Affiliate Marketing & Creator Networks: build and scale native affiliate channels and creator partnerships.
• Livestream Operations & Strategy: plan, schedule and oversee livestreams to scale SKUs sold per hour.
• Performance Marketing: optimize in-platform and off-platform media for ROAS and quality of execution.
• Ensure ecommerce content reflects brand guidelines across product pages, banners, livestreams and video content.
• Partner with local and regional teams to align commercial and marketing plans and launches.
• Provide local shopper/competitor insights to shape pricing and assortment decisions.

Skills

Regional marketplace management

Performance marketing

Affiliate & live shopping

Commercial acumen

Data-driven

Tools

Excel/Google Sheets

Seller Center analytics

BI dashboards

Job description

Our mission is to positively impact people’s lives in every home, every day, all around the world. We are a home for thinkers and tinkerers, designers and doers, creators and number‑crunchers who want their work to matter. Our open culture breeds outrageously extraordinary leaders who embody the SharkNinja leadership mindset and are hungry to build what does not yet exist.

SharkNinja is rapidly scaling our APAC business, powered by two powerhouse brands, Shark and Ninja, which have delivered unprecedented growth over the past 5 years through a relentless innovation pipeline. Thailand, Indonesia, and Philippines are now critical growth engines in our bold plan to become the #1 small domestic appliance brand in the region. As Ecommerce Growth Manager, you will step into a high‑visibility leadership role with the runway to shape the category and how SharkNinja works with Market Places around the region.

The role can be based in Singapore, Thailand or Philippines.

What is the role?

We are looking for a Ecommerce Growth Manager who will own the day‑to‑day relationship and full Ecommerce performance of SharkNinja’s distributor in Indonesia, Philippines and Thailand. You will ensure our joint plans are data driven and executable, and that online execution consistently reflect our brand standards. You will be a critical source of grounded local ecommerce insight across ecommerce dynamics, mega‑sale campaigns (e.g., 9.9, 11.11, Payday sales), platform algorithms and conversion rate optimization and a key driver of breakthrough growth in the market. This role is for a proven commercial leader who is comfortable with ambiguity, moves fast, creative and resourceful in solving problems and is accountable for delivering outcomes—not just plans.

What are the responsibilities?

• Lead and guide the local distributor in Ecommerce across strategy, planning and execution, building a high trust, high performance partnership.
• Own and manage Ecommerce joint business plans: Formulate and execute the annual and monthly regional ecommerce growth plans across marketplaces (Shopee, Lazada, TikTok Shop, Tokopedia) and brand.com to scale GMV and profit.
• Build trusted relationship with the local marketplace teams and negotiate fee reductions, voucher/discount cofunding, visibility/packages, program incentives etc.
• Lead data sharing and reporting (sell‑in, sell‑out, inventory, customer performance across the traffic/conversion drivers), turning numbers into clear actions and chair regular performance and strategy reviews.
• Identify, codify, scale best practices and help the distributor embed them into their operating rhythms. Evaluate agency led vs in-house model. - Pricing and promotions: Design sellout and margin focused strategy leveraging platform promo tools and remaining competitive against competitors.
• Affiliate Marketing & Creator Networks: Build, manage and scale native affiliate channels to increase social commerce efficiency and effectiveness.
• Livestream Operations & Strategy: Plan, schedule and oversee daily or weekly livestream sessions to scale number of SKUs sold per hour.
• Performance Marketing: Optimise and scale across in‑platform and off‑platform media based on quality of execution, ROAS etc
• Ensure ecommerce content execution reflects SharkNinja’s guidelines and aspirations across product pages, banners, livestreams, shopping videos, affiliate content, brand.com
• Partner with the local Commercial and Marketing Managers, regional teams so that commercial and marketing plans are tightly aligned and launches and campaigns are both exciting and commercially sound.
• Provide structured, forward‑looking local insights on shoppers, online customers and competitors to shape ecommerce product, pricing and assortment decisions.
• Proactively spot gaps and opportunities, and design creative, out‑of‑the‑box solutions to unlock incremental revenue, share and profitability.

Required Qualifications & Experience

• Experience: 5-7 years of hands‑on experience managing regional marketplace stores (Shopee, Lazada, TikTok Shop, Tokopedia) in SEA.
• Performance Marketing Expertise: Proven track record running Shopee/Lazada In‑App Ads and TikTok Shop Ads with a strong focus on ROAS.
• Affiliate & Live Shopping Knowledge: Direct experience setting up affiliate commission structures, managing creator networks, and running livestream operations.
• Commercial Acumen: Strong proficiency in promotional tools, price elasticity, bundle economics and campaign mechanics.
• Data‑Driven: Proficient in Excel/Google Sheets (vlookups, pivot tables), Seller Center analytics dashboards, and BI metrics.

What is a great mindset?

• Having a breakthrough mindset that is about unprecedented growth and not just marginal improvement.
• Move at speed, fail fast and learn fast until we get to our ambition
• Mindset of “RARELY SATISFIED”
• Make things better each day by iteration; “PROGRESS OVER PERFECTION”
• Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,”
• Deliver something great together; “WINNING IS A TEAM SPORT”
• Be clear and honest, “COMMUNICATING FOR IMPACT.”
• Excellent leadership, communication, and stakeholder management skills.
• Strong analytical and problem-solving skills.
• Ability to work collaboratively across functions, geographies, and cultures.
• Strong commitment to Consumer satisfaction and service excellence.