Senior E-Commerce Marketing Executive

Ex Group Pte. Ltd.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Benefits offered by this job

Base salary + performance bonus

Ownership of revenue channel

Growth into lead role

CPF, medical, flexible arrangements

Job summary

Ex Group Pte. Ltd. is seeking a hands-on Ecommerce Digital Marketer to drive sales across our ecommerce platforms.

You will own the full revenue funnel, from paid ads to pricing, bundles, and promotions, with metrics like GMV, ROAS, and conversion rate guiding you. You will plan, launch, and optimize campaigns on TikTok, Shopee, and Lazada, manage budgets, run A/B tests, and coordinate live-commerce activities and promo calendars.

Qualifications

• 2–4 years of hands-on ecommerce performance marketing experience.
• Proven track record hitting sales and ROAS targets.
• Experience managing SGD 10K+/month ad budgets.
• Strong pricing, bundling, and promo mechanics in SEA.
• Data-savvy with ability to pull numbers and report.
• Fluent English and Mandarin.

Responsibilities

• Plan, launch, and optimize paid campaigns across TikTok, Meta, Shopee, and Lazada.
• Manage monthly ad budgets with ROAS targets; scale winners, cut losers.
• Run A/B tests on creatives, audiences, and landing pages.
• Collaborate with content team on ad creatives.
• Own promo calendar for major campaigns.
• Design product bundles, discounts, and vouchers to raise AOV.
• Monitor competitor pricing and adjust offers to protect margins.
• Coordinate with operations on stock levels before promos.
• Design livestream-exclusive offers and voucher drops.
• Optimize product listings (titles, images, descriptions, reviews).

Skills

Ecommerce marketing

ROAS optimization

Budget management

A/B testing

Pricing strategy

Data analysis

Bilingual English/Mandarin

Live commerce

Tools

TikTok Ads

Shopee Ads

Lazada Ads

Job description

About the role

We're looking for a hands-on Ecommerce Digital Marketer whose single most important job is simple: drive sales on our ecommerce platforms. You will own the full revenue funnel - from paid ads that bring traffic in, to the pricing, bundles, and promotions that convert browsers into buyers. This is not a branding or content-only role. You will be measured on GMV, ROAS, and conversion rate.

Key responsibilities

• Plan, launch, and optimize paid campaigns across TikTok Ads (GMV Max / Product Shopping Ads), Meta Ads, and platform ads (Shopee Ads, Lazada Sponsored Solutions)

• Manage monthly ad budgets with clear ROAS targets; scale winners, kill losers fast

• Run A/B tests on creatives, audiences, and landing/product pages

• Work with content team on ad creatives (short video, image, live-stream traffic)

• Own the promo calendar: double-date campaigns (9.9, 10.10, 11.11, 12.12), payday sales, flash deals, platform mega campaigns

• Design product bundles, tiered discounts, gift-with-purchase, and vouchers to raise average order value (AOV)

• Monitor competitor pricing and adjust offers to stay attractive without killing margin

• Coordinate with operations on stock levels before launching promos

• Design livestream-exclusive offers: flash prices, limited-quantity deals, live-only bundles, and voucher drops timed to peak viewership

• Optimize product listings: titles, images, descriptions, reviews, ratings

About you

• 2-4 years' hands-on experience in ecommerce performance marketing (TikTok Shop, Shopee, or Lazada strongly preferred)

• Proven track record of hitting sales/ROAS targets

• Practical experience managing ad budgets of at least SGD 10K+/month

• Strong grasp of pricing psychology, bundling, and promo mechanics in SEA marketplaces

• Comfortable with data: can pull numbers, build a simple report, and explain what to do about it

• Bilingual in English and Mandarin. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.

• Experience supporting live-commerce (TikTok LIVE / Shopee Live): offer planning, live pricing mechanics, or live traffic boosting

• Willing to work around livestream schedules, including some evenings/weekends during major campaigns

• A doer, not just a planner - you launch fast, learn fast, and iterate

• Commercially minded: you think in margin and profit, not just clicks and views

Benefits

• Base salary + sales-linked performance bonus + Kpi Incentives

• Real ownership of a revenue channel with direct visibility to leadership

• Fast-growing brand portfolio with room to grow into a lead role

• CPF, medical, flexible arrangements