Senior Director, Digital Marketing & MarTech Leadership

Public Service Division; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Health Promotion Board in Singapore is seeking a dynamic Digital Marketing Lead to drive personalised communications across email and app, shape how HPB uses MarTech to engage Singaporeans on health journeys, and lead a team within the Digital Marketing department.

The ideal candidate has 8+ years in marketing technology and operations, 3+ years in supervision, and proven experience with Salesforce Marketing Cloud, GA, Sitecore, and AI recommendations; strong project management and budget

Qualifications

• 8+ years in marketing technology and operations with 3+ years in supervision.
• Strong project and stakeholder management across matrix teams.
• Ability to navigate ambiguity and perform under pressure.

Responsibilities

• Lead personalised communications across email and app, driving engagement.
• Shape how HPB uses MarTech to reach Singaporeans effectively.
• Govern and develop app features and oversee digital content prioritisation.
• Oversee analytics and campaign performance to sharpen decisions.

Skills

Stakeholder management

Budget management

Digital marketing

Marketing technology

Team leadership

Communication

Self-starter

Tools

Salesforce Marketing Cloud

Google Analytics

Sitecore CMS

AI recommendation systems

Job description

Health Promotion Board in Singapore is seeking a dynamic Digital Marketing Lead to drive personalised communications across email and app, shape how HPB uses MarTech to engage Singaporeans on health journeys, and lead a team within the Digital Marketing department.

The ideal candidate has 8+ years in marketing technology and operations, 3+ years in supervision, and proven experience with Salesforce Marketing Cloud, GA, Sitecore, and AI recommendations; strong project management and budget