Head of Digital Marketing & MarTech

Health Promotion Board; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

The Health Promotion Board (HPB) is looking for a Digital Marketing Team member to drive personalised communications and oversee app features for enhanced health engagement. The role involves significant leadership within the team and collaboration with cross-functional stakeholders.

The ideal candidate should possess at least 8 years of experience with a focus on marketing technology, along with strong project management and communication skills. A self-starter, you’ll thrive in a fast-paced environment while managing digital analytics to drive effective marketing strategies.

This is a 1-year contract position based in Singapore.

Qualifications

• At least 8 years of relevant working experience including 3 years in a supervisory role.
• Strong foundation in marketing technology and operations.
• Experience in digital marketing.

Responsibilities

• Drive personalised communications efforts across email and app.
• Govern and develop app features for digital health engagement.
• Oversee digital analytics and campaign performance tracking.
• Lead and develop a team within the Digital Marketing department.

Skills

Proven experience with MarTech tools

Strong project and stakeholder management

Ability to manage ambiguity

Excellent communication skills

Self-starter mindset

Budget management experience

Tools

Salesforce Marketing Cloud

Google Analytics

Sitecore CMS

AI recommendation systems

Job description

The Health Promotion Board (HPB) is looking for a Digital Marketing Team member to drive personalised communications and oversee app features for enhanced health engagement. The role involves significant leadership within the team and collaboration with cross-functional stakeholders.

The ideal candidate should possess at least 8 years of experience with a focus on marketing technology, along with strong project management and communication skills. A self-starter, you’ll thrive in a fast-paced environment while managing digital analytics to drive effective marketing strategies.

This is a 1-year contract position based in Singapore.