Assistant Director, Digital Marketing (1-year contract)

Health Promotion Board; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

The Health Promotion Board (HPB) is looking for a Digital Marketing Team member to drive personalised communications and oversee app features for enhanced health engagement. The role involves significant leadership within the team and collaboration with cross-functional stakeholders.

The ideal candidate should possess at least 8 years of experience with a focus on marketing technology, along with strong project management and communication skills. A self-starter, you’ll thrive in a fast-paced environment while managing digital analytics to drive effective marketing strategies.

This is a 1-year contract position based in Singapore.

Qualifications

• At least 8 years of relevant working experience including 3 years in a supervisory role.
• Strong foundation in marketing technology and operations.
• Experience in digital marketing.

Responsibilities

• Drive personalised communications efforts across email and app.
• Govern and develop app features for digital health engagement.
• Oversee digital analytics and campaign performance tracking.
• Lead and develop a team within the Digital Marketing department.

Skills

Proven experience with MarTech tools

Strong project and stakeholder management

Ability to manage ambiguity

Excellent communication skills

Self-starter mindset

Budget management experience

Tools

Salesforce Marketing Cloud

Google Analytics

Sitecore CMS

AI recommendation systems

Job description

What the role is

The Health Promotion Board’s vision is to make Singapore a nation of healthier people. Come be a part of this journey if you’re passionate about creating boundary-pushing work that drives behavioral change.

You will be a part of HPB’s Digital Marketing Team, where technology meets purpose. The team harnesses the power of data and digital to reach and engage Singaporeans on their health journeys, through a diverse portfolio spanning marketing automation and personalisation, email marketing, online content management, digital analytics and app feature ownership and governance, while building and optimising HPB's MarTech capabilities to support more effective, data-driven marketing. Beyond this, the team also supports workplace health marketing efforts, bringing health promotion closer to where Singaporeans work and live.

What you will be working on

As a key member of the Digital Marketing team, you’ll have to be comfortable to put on many hats.

You will drive HPB's personalised communications efforts across email and app, and play a key role in evolving how HPB leverages marketing technology to reach and engage Singaporeans more effectively.

You will govern and develop app features, including overseeing the prioritisation of digital content on HPB's flagship app, to support its digital health engagement goals.

You will oversee digital analytics and campaign performance tracking to inform and sharpen marketing decisions.

You will be comfortable working collaboratively with multiple cross‑functional stakeholders.

You will lead and develop a team within the Digital Marketing department.

What we are looking for

An ideal candidate will be a dynamic and self‑motivated individual with at least 8 years of relevant working experience, including 3 years in a supervisory role, with a strong foundation in marketing technology and operations, and digital marketing. The candidate should also possess:

• Proven experience with a wide range of MarTech tools such as Salesforce Marketing Cloud, Google Analytics, Sitecore CMS and AI recommendation systems.
• Strong project and stakeholder management skills, with the ability to work collaboratively across internal and external matrix teams.
• Ability to manage ambiguity, navigate complexity and perform well under pressure.
• Excellent written and verbal communication skills, with the ability to distil and present complex concepts clearly and concisely.
• A self‑starter mindset with the ability to work independently and thrive in a fast‑paced, dynamic environment.
• Budget management experience.

Successful candidates will be offered a 1‑year contract.

About Health Promotion Board

Established in 2001, the Health Promotion Board’s (HPB) vision is to build a nation of healthy people. We aim to empower residents in Singapore to attain optimal health, increase the quality and years of healthy life, and prevent illnesses, disability and premature death. To achieve this, HPB drives national health promotion and disease prevention programmes, spearheads health education initiatives and creates a supportive environment in Singapore where healthy lifestyle options are available and accessible for healthy living every day.