Manager, Marketing Preventive Health (1-year contract)

Health Promotion Board; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Health Promotion Board in Singapore is seeking a dynamic marketing professional to join Corporate Marketing – Marketing Preventive Health. You will support integrated marketing communications for key campaigns and lead social media content to build brand love and drive engagement across HPB channels.

You will lead the digital campaign for a seniors’ health programme, work with creative and media agencies to shape messaging and deliver resource videos for seniors, and coordinate content calendars

Qualifications

• At least 3 years of experience in marketing roles.
• Experience with marketing campaigns and social media content planning and production.
• Ability to work independently in a complex, matrix environment.

Responsibilities

• Support development and implementation of integrated marketing communications for a seniors’ health campaign.
• Lead brand social media content to build brand love and drive engagement across HPB channels.
• Drive planning and roll-out of a digital campaign for a seniors’ digital health programme.
• Collaborate with internal and external stakeholders and assist with campaign performance reporting and administrative tasks.

Skills

Project management

Stakeholder management

Analytical thinking

Multi-tasking

Social media management

Education

Marketing/Business/Communications degree

Job description

What the role is:

The Health Promotion Board’s vision is to make Singapore a nation of healthier people. Come be a part of this journey if you’re passionate about creating boundary-pushing work that drives behavioral change.

You will be a part of HPB’s Corporate Marketing – Marketing Preventive Health team, which spearheads the strategic planning, development and implementation of innovative marketing and media strategies for HPB’s flagship campaigns in key preventive health topics, such as Health Screening, Vape-free and Senior’s Health. By working closely with internal and external stakeholders, we aim to strengthen the health practices and increase the adoption of preventive health behaviour among Singaporeans, in line with the Board’s vision of building a nation of healthy people.

What you will be working on:

As a key member of the Marketing Preventive Health team, you’ll be supporting the development and implementation of integrated marketing communications for a key campaign under the seniors’ health segment, as well as leading brand social media content to build brand love and drive engagement on HPB’s channels.

You will lead the strategic development and execution of a digital campaign to garner participation for a seniors’ digital health programme, working closely with creative and media agencies to shape campaign direction, refine messaging, and deliver impactful resource videos for senior audiences.

You will drive the planning and roll-out of social media content for HPB's brand channels, contributing to content calendars, coordinating the creation and review of posts, and working closely with the media agency on media buys, ad campaign monitoring, and optimisation to maximise reach and engagement.

You will be working collaboratively with multiple internal and external stakeholders, and will support the team with campaign performance reporting, data consolidation, maintenance of organised records, and procurement or finance-related administrative processes, as well as any other ad hoc tasks assigned.

What we are looking for:

An ideal candidate will be a dynamic and self-motivated individual with at least 3 years of working experiencein marketing roles. The candidate should also possess:

• Strong project management and interpersonal skills
• Strong analytical, critical thinking and problem-solving skills
• Strong stakeholders’ management skills- able to interact confidently across the organisation and with external stakeholders
• Highly adaptable to changes
• High energy team player with ability to multi-task and succeed in a fast-paced matrix environment
• Experience in marketing campaigns and social media management, familiar with paid campaigns and content planning and production
• Relevant qualifications in Marketing, Business Administration or Communications
• Work independently with minimal supervision.

Successful candidates will be offered a 1-year contract.

About Health Promotion Board

Established in 2001, the Health Promotion Board’s (HPB) vision is to build a nation of healthy people. We aim to empower residents in Singapore to attain optimal health, increase the quality and years of healthy life, and prevent illnesses, disability and premature death. To achieve this, HPB drives national health promotion and disease prevention programmes, spearheads health education initiatives and creates a supportive environment in Singapore where healthy lifestyle options are available and accessible for healthy living every day.