Senior Digital Media Planner — Strategy & Optimization

The Media Shop Group; Singapore; On-site; SGD 42,000 - 64,000; Full time

Job summary

The Media Shop Group in Singapore is seeking a motivated Media Planner to identify optimal online and offline media mixes, developing and implementing clients' marketing strategies. You will work with stakeholders to drive campaigns that reach target audiences and build brand equity.

You will manage campaigns across digital, print, TV, OOH, and radio, coordinate with media owners, and deliver data-driven optimization and reporting to demonstrate business results.

Qualifications

• Diploma or Bachelor’s degree in business, marketing, or advertising.
• At least 2 years' agency/digital/new media experience.
• Strong project management and ability to work under pressure.
• Excellent interpersonal and teamwork skills.

Responsibilities

• Develop expertise in media, technology, research tools & platforms.
• Assist in costing and data collection for planning and recommendations.
• Understand cost structure & ad space buying across channels - digital, print, TV, OOH, radio.
• Handle simple digital campaign implementation and optimization (social).
• Coordinate with media owners to execute local and regional campaigns.
• Collaborate with media, social, creative and PR partners to deliver campaign deliverables.
• Identify new marketing solutions to meet client objectives.
• Develop deep understanding of client businesses, audiences, trends.
• Be accountable for campaign performance and client communication.
• Manage media booking deadlines and material deadlines with client/creative team.
• Strengthen relationships with key clients.
• Data-driven optimization and deliver performance reports.

Skills

Project management

Interpersonal skills

Teamwork

Education

Diploma / Bachelor's Degree in business/marketing/advertising

Job description

The Media Shop Group in Singapore is seeking a motivated Media Planner to identify optimal online and offline media mixes, developing and implementing clients' marketing strategies. You will work with stakeholders to drive campaigns that reach target audiences and build brand equity.

You will manage campaigns across digital, print, TV, OOH, and radio, coordinate with media owners, and deliver data-driven optimization and reporting to demonstrate business results.