Senior Digital Planner

The Media Shop Group; Singapore; On-site; SGD 42,000 - 64,000; Full time

Job summary

The Media Shop Group in Singapore is seeking a motivated Media Planner to identify optimal online and offline media mixes, developing and implementing clients' marketing strategies. You will work with stakeholders to drive campaigns that reach target audiences and build brand equity.

You will manage campaigns across digital, print, TV, OOH, and radio, coordinate with media owners, and deliver data-driven optimization and reporting to demonstrate business results.

Qualifications

• Diploma or Bachelor’s degree in business, marketing, or advertising.
• At least 2 years' agency/digital/new media experience.
• Strong project management and ability to work under pressure.
• Excellent interpersonal and teamwork skills.

Responsibilities

• Develop expertise in media, technology, research tools & platforms.
• Assist in costing and data collection for planning and recommendations.
• Understand cost structure & ad space buying across channels - digital, print, TV, OOH, radio.
• Handle simple digital campaign implementation and optimization (social).
• Coordinate with media owners to execute local and regional campaigns.
• Collaborate with media, social, creative and PR partners to deliver campaign deliverables.
• Identify new marketing solutions to meet client objectives.
• Develop deep understanding of client businesses, audiences, trends.
• Be accountable for campaign performance and client communication.
• Manage media booking deadlines and material deadlines with client/creative team.
• Strengthen relationships with key clients.
• Data-driven optimization and deliver performance reports.

Skills

Project management

Interpersonal skills

Teamwork

Education

Diploma / Bachelor's Degree in business/marketing/advertising

Job description

The Media Shop (TMS) is an award-winning independent media and communications agency built on the belief that great thinking, not scale, drives the greatest impact. We partner with brands to navigate an increasingly complex media landscape through clarity, creativity, and smart use of data and technology. Our work is grounded in strategic rigour, deep platform expertise, and a relentless focus on delivering meaningful business outcomes for our clients.

At TMS, people are at the heart of everything we do. We foster a collaborative, curious, and high‑performance culture where individuals are empowered to take ownership, challenge conventions, and grow as leaders.

As an independent agency, we value agility, integrity, and entrepreneurial thinking—giving our teams the freedom to move fast, think boldly, and do work they’re proud of.You can discover more about us at https://www.themediashop.asia/

Summary of the Role

We are looking for highly motivated individuals to join our fast growing agency. As a media planner, you will identify the best mix of online and offline media channels to deliver advertising messages to clients’ target audience. Collaborating with relevant stakeholders, you drive the development and implementation of client’s marketing strategy. You have a keen interest in how media works to reach the target audience, build clients’ brand equity and driving real business results. You will also be involved in realizing new business opportunities for the company.

Responsibilities

Media Planning and Campaign Management

• Develop expertise in media, technology & research tools & platforms
• Assist your manager in developing costing and data collection for planning and recommendations
• Clear understanding of basic cost structure & way of buying ad space for different channels - digital, print, TV, OOH, radio
• Responsible for simple digital campaign implementation and optimisation (primarily on social)
• Understand ad operations across biddable media including display, video, search and social
• Manage and coordinate with media owners throughout the region to execute local and regional campaigns
• Liaise with key partners spanning across media, social, creative and PR to implement campaign deliverables
• Identify new targeted marketing solutions to deliver clients’ business objectives

Client Management

• Develop and maintain a deep understanding of client businesses, target audiences, competitive landscapes, and industry trends
• Accountable for campaign performance and communication with clients
• Manage media booking deadlines, and ensure material deadlines are clearly communicated and managed with the client/creative team
• Strengthen and relationships with existing key clients

Optimization & Reporting

• Data-Driven Optimization: Regularly and independently analyse data, adjust strategies and implement changes to improve campaign performance
• Deliver reports that clearly articulates performance, insights and recommendations

Qualifications

• Diploma / Bachelor’s Degree; preferably with a business, marketing, advertising background
• Preferably with minimum 2-year relevant experience in an agency / digital / new media industry
• Excellent project management skill and possess the ability to prioritize and work well under pressure and tight timelines
• Must have excellent interpersonal and teamwork skills