Senior Digital Marketing Lead - AI-Driven Campaigns

Secret Furnishing Pte Ltd; Singapore; On-site; SGD 45,000 - 56,000; Full time

Job summary

Secret Furnishing Pte Ltd in Singapore is seeking a Senior Digital Marketing Executive to drive paid advertising, SEO/SEM, and lead generation.

This hands-on role requires 5+ years in digital marketing, campaign planning and execution, and comfort with AI tools to boost productivity. You will manage campaigns across Google, Meta, and TikTok, collaborating with sales and providing data-driven reporting.

Qualifications

• 5+ years of digital marketing experience.
• Strong knowledge of paid advertising and SEO/SEM.
• Familiar with AI tools and marketing automation.
• Proven lead generation and campaign management experience.
• Ability to plan, shoot and edit social media videos.

Responsibilities

• Plan, manage and optimise Google Ads, Meta Ads and TikTok Ads campaigns.
• Handle advertising budgets, audience targeting, A/B testing and campaign optimisation.
• Monitor campaign performance and lead quality across channels.
• Manage SEO, SEM and analytics to improve traffic and visibility.
• Create and optimize social media content, calendars and videos.

Skills

Digital marketing

Paid advertising

SEO/SEM

AI tools usage

CRM & automation

Tools

Google Ads

Meta Ads

SEO tools

CRM systems

GA4 / Analytics

Job description

Secret Furnishing Pte Ltd in Singapore is seeking a Senior Digital Marketing Executive to drive paid advertising, SEO/SEM, and lead generation.

This hands-on role requires 5+ years in digital marketing, campaign planning and execution, and comfort with AI tools to boost productivity. You will manage campaigns across Google, Meta, and TikTok, collaborating with sales and providing data-driven reporting.