Senior Digital Growth & Copy Specialist

talent trader group pte. ltd.; Singapore; On-site; SGD 32,000 - 56,000; Full time

Job summary

talent trader group pte. ltd. in Singapore seeks a digital marketing professional to plan, execute and optimise campaigns across Meta and Google. You will craft compelling copy, optimise landing pages and run A/B tests to improve performance.

Responsibilities include developing conversion funnels, video content briefs and lead-gen materials, while leveraging AI tools to boost efficiency and staying current with ad formats and platforms.

Qualifications

• Diploma or Degree in Marketing, Business, Communications or related discipline.
• 1–2 years of digital marketing, performance marketing or digital advertising experience.
• Strong copywriting skills with direct-response or conversion focus.
• Creative mindset with understanding of digital advertising and visual content.
• Comfortable with marketing metrics, campaign data and performance analysis.
• Experience with generative AI tools for content or creative development is an advantage.
• Experience with ClickFunnels, HubSpot, Adobe Photoshop, Illustrator, Premiere Pro or DaVinci Resolve is an advantage.

Responsibilities

• Plan, execute and optimise digital marketing campaigns across platforms like Meta and Google.
• Develop and optimise conversion funnels, landing pages and sales pages.
• Conduct A/B testing on ad creatives, messaging and pages.
• Develop hooks, messaging and direct-response copy for digital campaigns.
• Write copy for ads, video scripts, landing pages, emails and other materials.
• Conceptualise video advertising campaigns and collaborate with editors.
• Prepare creative briefs for designers and content specialists.
• Collaborate with content teams to develop lead-gen materials (e-books, reports, courses).
• Analyse campaign performance and marketing metrics to identify improvements.
• Leverage generative AI tools to improve efficiency of content and production.
• Stay updated on emerging digital platforms and formats.
• Ad hoc duties/projects as assigned.

Skills

Copywriting

Digital marketing

A/B testing

Data analysis

Campaign optimization

Education

Diploma or Degree in Marketing

Tools

ClickFunnels

HubSpot

Adobe Photoshop

Illustrator

Premiere Pro

DaVinci Resolve

Job description

talent trader group pte. ltd. in Singapore seeks a digital marketing professional to plan, execute and optimise campaigns across Meta and Google. You will craft compelling copy, optimise landing pages and run A/B tests to improve performance.

Responsibilities include developing conversion funnels, video content briefs and lead-gen materials, while leveraging AI tools to boost efficiency and staying current with ad formats and platforms.