Senior Digital Communications Strategist

Ministry Of Social And Family Development; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Ministry Of Social And Family Development is seeking a skilled communications professional to lead multi-platform content strategy and engagement initiatives. You will collaborate with Social Support Group colleagues and partners to craft compelling stories, conduct content audits, and distill insights from social data.

Strong English writing and storytelling are essential for public-facing channels. The role emphasizes stakeholder collaboration, timely production, and managing external agencies

Qualifications

• Background in Digital communications, Mass communications, Journalism or equivalent with at least 5 years of working experience.
• Excellent spoken and written English language communication skills, with a flair for social media storytelling.
• Strong critical analysis skills, with an ability to engage the public online and render assistance in a personable way.
• Experience with social media content creation and strategy, social media marketing and management tools, social media platforms, and social listening/monitoring tools.
• Experience with vendor management, or creative agency experience.
• Working knowledge of photography/photo editing, videography/video editing will be an advantage.

Responsibilities

• Review and implement an online content strategy (across multiple platforms) as part of integrated comms campaigns, to achieve engagement and strategic communications goals.
• Engage Social Support Group colleagues, Social Service Offices and partners to co-create content ideas, identify human interest stories for social media profiling, and produce content.
• Conduct regular content audits and review content performance, social media marketing strategy, and strategic comms indicators to assess effectiveness of the content marketing strategy.
• Carry out social listening and sensemaking of data to distil insights that inform content strategy.
• Manage our social media community engagement to address audience concerns.
• Manage digital agency vendors to ensure timely and quality deliverables that meet expectations.

Skills

Social media storytelling

Content strategy

Digital communications

Vendor management

Social listening

English writing

Education

Degree in Digital Communications or Journalism

Tools

Social media management tools

Social listening tools

Photo editing software

Video editing software

Job description

Ministry Of Social And Family Development is seeking a skilled communications professional to lead multi-platform content strategy and engagement initiatives. You will collaborate with Social Support Group colleagues and partners to craft compelling stories, conduct content audits, and distill insights from social data.

Strong English writing and storytelling are essential for public-facing channels. The role emphasizes stakeholder collaboration, timely production, and managing external agencies