Manager/Senior Manager (Strategic Communications), CED

Ministry Of Social And Family Development; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Ministry Of Social And Family Development (MSF) in Singapore seeks a strategic communications professional to shape public understanding of policies and priorities. You will translate evidence into strategy, anticipate issues, and build trust through effective messaging and engagement across audiences.

The role spans planning, research, issues management and capacity building, with responsibilities to lead cross-functional projects and strengthen MSF’s communications capabilities.

Qualifications

• Degree or relevant professional qualification in communications, marketing, research, data analytics or a related discipline preferred.
• Experience developing strategic communications plans and using research and data to improve decisions.
• Strong stakeholder management and negotiation skills.
• Ability to lead cross-functional projects and work across organisational boundaries.
• Strong analytical judgment and ability to handle complex or sensitive issues.

Responsibilities

• Develop and implement mid- to long-term strategic communications and engagement plans aligned with MSF and government priorities.
• Identify and assess communications risks and develop mitigation strategies for emerging issues.
• Translate complex policies into clear narratives for diverse audiences.
• Oversee forward communications planning with the ministry-wide calendar of announcements and events.
• Synthesize findings from media monitoring and stakeholder feedback into actionable recommendations.
• Lead qualitative and quantitative research to inform communications strategies.
• Develop frameworks and training to strengthen strategic communications capabilities across MSF.

Skills

Stakeholder management

Cross-functional leadership

Analytical reasoning

Policy communications

Narrative development

Education

Degree in communications/marketing/research/data analytics

Job description

What the role is:

MSF works to build resilient individuals, strong families and a more caring society. You will help shape how MSF communicates its policies and priorities by anticipating emerging issues, translating evidence into strategy, and building public understanding and trust. The role spans strategic planning, communications research, issues management and capability building.

What you will be working on:

As part of the team advancing MSF’s communications outcomes, you will:

• Develop and implement mid- to long-term strategic communications and engagement plans aligned with MSF and Whole-of-Government priorities.
• Identify and assess communications risks, red-team major announcements and narratives, and develop mitigation strategies and response plans for emerging or sensitive or emerging issues.
• Translate complex policies and issues into clear, relatable narratives and messages for different audiences.
• Oversee MSF’s forward communications planning process, including the Ministry-wide calendar of announcements, events and engagements, to identify opportunities, manage competing priorities and support coordinated execution.
• Synthesise findings from media monitoring, public sentiment, stakeholder feedback and communications research into actionable recommendations for policy communications, engagement and issues management.
• Lead qualitative and quantitative research and analysis to inform communications and engagement strategies.
• Develop practical frameworks, training and programmes to strengthen strategic communications capabilities across MSF.

Functional Competencies

• Media Analytics & Sensing
• Data Analytics & Research
• Message Framing & Delivery
• Crisis Communications & Planning
• Communications Strategy
• Brand Strategy & Management

Requirements

• Degree or relevant professional qualification in communications, marketing, research, data analytics or a related discipline preferred
• Experience developing strategic communications plans and using research and data to improve communications decisions
• Strong stakeholder management and and negotiation skills
• Ability to lead cross-functional projects and work effectively across organisational boundaries
• Strong analytical judgment and ability to handle complex or sensitive issues

Good-to-have

• Strong written, verbal and presentation skills
• Self-directed, with strong initiative
• Adaptable, resourceful and collaborative
• Able to build rapport and constructive working relationships
• Comfortable working through complex issues

About Ministry Of Social And Family Development

Join Us at MSF for a Meaningful, People-Centric Career!At MSF, our mission is to nurture and build resilient individuals, strong families, and a caring society. We offer meaningful and impactful people-centric careers in the design and delivery of policies, services and programmes. We are an all-inclusive and family friendly workplace where career growth is prioritised through a comprehensive suite of development opportunities to help our officers succeed today as well as be future-ready. We do this through various formal and informal learning and development programmes for officers to build different competencies and gain diverse work experiences within MSF, the Public as well as the Social Service Sectors.