Assistant Director (Digital Communications), CED

Ministry Of Social And Family Development; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Ministry Of Social And Family Development seeks a senior communications leader to shape content and channel strategies across MSF’s digital platforms. You will oversee social listening, analytics, crisis response, and stakeholder management while guiding a high-performing team to deliver coherent narratives and measurable improvements.

You will work with multiple divisions to align priorities, manage budgets, and maintain public trust in a fast-paced policy landscape in Singapore.

Qualifications

• Bachelor’s degree in Digital Communications, Mass Communications, Journalism, Marketing, PR or related discipline with at least 8 years in digital comms or corporate comms.
• Experience developing integrated digital comms strategies across multiple platforms.
• Ability to translate insights into actionable comms strategies and measurable improvements.
• Experience handling sensitive online issues, risk assessment, escalation and crisis responses.
• Strong writing, editing and message-framing skills for diverse audiences.

Responsibilities

• Set content direction, editorial standards and channel strategies for MSF’s digital platforms.
• Use social listening and analytics to inform decisions and improve performance.
• Oversee community engagement protocols and respond to public concerns across MSF platforms.
• Establish escalation and digital response plans during crises.
• Align divisions, agencies and external partners on priorities, budgets and governance.
• Lead and develop a high-performing team with clear standards and accountability.

Skills

Content strategy

Social listening

Analytics

Crisis communications

Stakeholder management

Team leadership

Writing/editing

Policy understanding

Education

Bachelor's degree in Digital Communications or related

Tools

Social listening tools

Job description

What the role is:

MSF’s Communications and Engagement Division (CED) works alongside MSF Family to foster public trust, build mindshare and public goodwill through proactive, transparent, consistent and data-driven communications and engagement efforts.

What you will be working on:

• Content Strategy and Channel Stewardship: Work with the Digital Communications lead to set the content direction, editorial standards and channel strategies for MSF’s digital platforms, ensuring coherent narratives, audience relevance, accessibility and platform optimisation.
• Social Listening, Analytics and Evaluation: Use social listening, audience research and platform analytics to identify emerging issues, understand audience needs and behaviours, inform communications decisions, set measurable objectives and continuously improve performance.
• Online Community and Reputation Management: Oversee community engagement protocols and responses across MSF’s and political office holders’ social media platforms, addressing public concerns, fostering constructive dialogue and strengthening institutional trust.
• Online Crisis Communications: Establish escalation and digital response arrangements, assess online and reputational risks, and coordinate timely, evidence-led interventions during crises to address misinformation, manage public concerns and safeguard trust.
• Stakeholder, Governance and Partner Management: Align divisions, agencies and external partners on digital communications priorities, and oversee governance, vendors, budgets, workflows and delivery standards to ensure coordinated and effective implementation.
• Team Leadership and Capability Development: Lead and develop a high-performing team by setting clear priorities and quality standards, strengthening capabilities in content, analytics, engagement and crisis response, and fostering collaboration and accountability.

What we are looking for:

• Tertiary qualification in Digital Communications, Mass Communications, Journalism, Marketing, Public Relations or a related discipline, with at least eight years of relevant experience in digital communications, social media strategy, content development or corporate communications, preferably in the Public Service or a large, complex organisation.
• Demonstrated experience developing and implementing integrated digital communications strategies across multiple platforms, with a strong understanding of audience segmentation, content strategy, channel management and campaign optimisation.
• Strong ability to interpret social listening, platform analytics and audience research, and translate insights into clear recommendations, communications strategies and measurable improvements.
• Experience managing sensitive or fast-moving online issues, including risk assessment, escalation, crisis communications and coordinated responses to misinformation or adverse public sentiment.
• Strong writing, editing and message-framing skills, with the ability to translate complex policies and issues into accurate, accessible and compelling digital content for diverse audiences.
• Demonstrated ability to influence and align stakeholders across divisions, agencies and external partners, and to manage complex projects, vendors, budgets and competing priorities.
• Demonstrated ability to lead and develop a high-performing team, establish clear standards and workflows, and foster collaboration, capability building and accountability.
• Good understanding of Singapore’s media, social media and public-policy landscape, with the adaptability to respond effectively in a fast-paced and evolving digital environment.

Other Competencies: Strategic, adaptable and outcomes-driven leader with strong judgment and the ability to influence stakeholders, build team capability, navigate complex issues and drive organisational outcomes in a fast-paced environment.

About Ministry Of Social And Family Development

Join Us at MSF for a Meaningful, People-Centric Career!At MSF, our mission is to nurture and build resilient individuals, strong families, and a caring society. We offer meaningful and impactful people-centric careers in the design and delivery of policies, services and programmes. We are an all-inclusive and family friendly workplace where career growth is prioritised through a comprehensive suite of development opportunities to help our officers succeed today as well as be future-ready. We do this through various formal and informal learning and development programmes for officers to build different competencies and gain diverse work experiences within MSF, the Public as well as the Social Service Sectors.