Senior Data Analytics & Marketing Insights Lead

Changi Airport Group; Singapore; On-site; SGD 78,000 - 110,000; Full time

Job summary

Changi Airport Group is seeking a Business Analyst to support sales and revenue reporting, budgeting, and marketing campaign analysis. You will collaborate with finance and analytics partners to turn complex data into insights that guide decisions and unlock growth opportunities.

The role emphasizes structured analysis and data-driven marketing experimentation. You will contribute to AI-enabled reporting initiatives and help refine measurement of performance across landside retail and F&B.

Qualifications

• Min 2–3 years in data analytics/BI roles.
• Proficient with BI tools and dashboards.
• Experience in retail leasing or asset management a plus.

Responsibilities

• Establish key performance metrics for Landside across sales, revenue, footfall, and marketing.
• Automate data compilation and build dashboards to streamline reporting.
• Collaborate with EDSM to plug Landside data into enterprise systems and leverage ML/AI capabilities.
• Support monthly finance reporting and annual budgeting with Finance team.
• Conduct desktop research on macro/local trends to identify growth opportunities.

Skills

Data storytelling

Stakeholder communication

SQL

Python

Excel

Education

Bachelor's degree

Tools

Tableau

Power BI

Google Analytics

Adobe Analytics

MicroStrategy

Job description

Changi Airport Group is seeking a Business Analyst to support sales and revenue reporting, budgeting, and marketing campaign analysis. You will collaborate with finance and analytics partners to turn complex data into insights that guide decisions and unlock growth opportunities.

The role emphasizes structured analysis and data-driven marketing experimentation. You will contribute to AI-enabled reporting initiatives and help refine measurement of performance across landside retail and F&B.