Aviation Sales & Marketing Leader (CRM & Analytics)

PERSOL; Singapore; On-site; SGD 89,000 - 100,000; Full time

Job summary

PERSOL is recruiting an experienced Sales & Marketing Manager at Singapore's Changi Airport Terminal 2 to drive travel retail growth through integrated marketing strategies and CRM activation. The role covers strategy, analytics, partnerships and stakeholder collaboration to deliver measurable business outcomes.

You will manage P&L, ROI and end-to-end campaigns, leveraging Adobe Analytics and BI tools to optimise performance in a fast-paced aviation retail environment.

Qualifications

• Bachelor's Degree in Business, Marketing or related field.
• 7–10 years in integrated marketing with strong partnership track record.
• Minimum 2 years of data analytics experience with MicroStrategy, Tableau and Power BI.
• Minimum 3 years CRM strategy and execution.
• Minimum 3 years marketing leadership with 360-degree strategy.
• Minimum 3 years marketing operations including end-to-end execution.
• Strong stakeholder management, analytical and communication skills.
• Able to translate data into actionable strategies under fast-paced environment.

Responsibilities

• Develop and implement sales and marketing strategy for growth.
• Leverage CRM to activate customer segments and drive sales.
• Prepare budgets, proposals and presentations for senior management.
• Manage P&L and ROI of marketing initiatives.
• Lead end-to-end campaigns, including planning, negotiations and vendor coordination.
• Collaborate with data analysts and tech teams to improve analytics capability.
• Develop partnerships with external organisations and airport tenants.
• Ensure governance and procurement compliance.

Skills

CRM strategy

Partnerships

Data analytics

Stakeholder management

Campaign optimization

Education

Bachelor's degree in Business/Marketing

Tools

MicroStrategy

Tableau

Power BI

Job description

PERSOL is recruiting an experienced Sales & Marketing Manager at Singapore's Changi Airport Terminal 2 to drive travel retail growth through integrated marketing strategies and CRM activation. The role covers strategy, analytics, partnerships and stakeholder collaboration to deliver measurable business outcomes.

You will manage P&L, ROI and end-to-end campaigns, leveraging Adobe Analytics and BI tools to optimise performance in a fast-paced aviation retail environment.