Senior CRM Strategy & Creatives Leader

Samsung Electronics America

Singapore

Sur place

SGD 120 000 - 180 000

Plein temps

Il y a 4 jours

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Résumé du poste

Samsung Electronics America is seeking a CRM Strategy Lead to drive regional CRM and 1st-party data marketing strategies across SEAO, translating objectives into audience plans and lifecycle campaigns. You will own CRM campaign strategy and collaborate with Campaign Operations, Martech and other marketing functions to deliver connected customer experiences.

The role focuses on regional orchestration, stakeholder alignment, and lifecycle activation across acquisition, onboarding, engagement,

Qualifications

Experience leading CRM and digital marketing with data-driven decision making.
Proven ability to work with CRM platforms and marketing automation tools.
Regional or multi-market experience across diverse markets and stakeholder groups.

Responsabilités

Lead the regional CRM strategy and campaign roadmap to drive acquisition, conversion, retention and loyalty.
Translate customer data and behavioural insights into actionable audience and campaign strategies.
Develop integrated CRM campaign plans covering audience, messaging, channel, timing and objectives.
Own end-to-end campaign strategy in partnership with Campaign Ops & Martech teams.
Lead CRM creative direction and briefing with agencies to ensure relevant, on-brand communications.
Monitor campaign performance, run tests and optimise future strategies.