Regional CRM Strategy & Creatives Lead

Samsung Southeast Asia & Oceania; Singapore; Presencial; SGD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Samsung Southeast Asia & Oceania seeks a CRM Strategy Lead to direct regional CRM and 1st-party data marketing strategies across SEAO, driving engagement, conversion, retention and loyalty.

You will translate business objectives and customer insights into audience strategies and lifecycle approaches, owning CRM campaign strategy with the Campaign Operations and Martech teams to deliver connected customer experiences.

Formación

• Bachelor’s degree in Marketing, Business Administration or related field.
• Experience in CRM and digital marketing, ideally within technology, consumer electronics, CPG, banking/finance or other data-driven consumer businesses.
• Experience working with CRM platforms and marketing automation tools such as Adobe Campaign, Salesforce Marketing Cloud or equivalent.
• Regional or multi-market experience and the ability to work effectively across diverse markets and stakeholder groups.

Responsabilidades

• Lead the regional CRM strategy and campaign roadmap to drive acquisition, conversion, retention and loyalty in support of business objectives.
• Translate customer data, behavioural insights and CRM KPIs into actionable audience and campaign strategies.
• Develop integrated CRM campaign plans covering audience, proposition, messaging, channel, timing, frequency and campaign objectives.
• Own end-to-end campaign strategy in partnership with the Campaign Operations & Martech team, from briefing and deployment through testing and optimisation.
• Lead CRM creative direction and briefing, partnering with creative teams and agencies to develop relevant, effective and on-brand CRM communications.
• Monitor campaign performance, drive testing and optimisation, and translate learnings into future campaign strategies.
• Act as the regional CRM lead and key point of contact for local markets, Business Unit stakeholders and relevant global teams.
• Manage agency partners and external stakeholders to ensure effective delivery against CRM requirements, timelines and agreed objectives.

Conocimientos

CRM strategy

Audience strategy

Campaign operations

Multichannel marketing

Lifecycle marketing

Stakeholder management

Agency management

Creative direction

Data-driven marketing

Educación

Bachelor’s degree in Marketing or related field

Herramientas

Adobe Campaign

Salesforce Marketing Cloud

Descripción del empleo

Samsung Southeast Asia & Oceania seeks a CRM Strategy Lead to direct regional CRM and 1st-party data marketing strategies across SEAO, driving engagement, conversion, retention and loyalty.

You will translate business objectives and customer insights into audience strategies and lifecycle approaches, owning CRM campaign strategy with the Campaign Operations and Martech teams to deliver connected customer experiences.