Regional CRM Strategy Lead - Campaigns & Creatives

Samsung Electronics

Singapore

Presencial

SGD 120.000 - 180.000

Jornada completa

Hace 4 días

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Descripción de la vacante

Samsung Electronics in Singapore seeks a CRM Strategy Lead to drive regional CRM and 1st-party data marketing across SEAO, translating business objectives into audience strategies and lifecycle campaigns. This role owns CRM campaign strategy and execution in partnership with Campaign Operations and Martech teams to deliver connected customer experiences.

You will collaborate with global teams, lead multichannel lifecycle activation, and drive loyalty initiatives such as Samsung Members, while

Formación

Bachelor’s degree in Marketing, Business Administration or related field (advanced degrees/certifications a plus)
Proven experience in CRM and digital marketing, ideally in tech/electronics or data-driven consumer businesses
Experience with CRM platforms and marketing automation tools (Adobe Campaign, Salesforce Marketing Cloud)
Regional or multi-market experience with ability to work across diverse markets and stakeholders

Responsabilidades

Lead the regional CRM strategy and campaign roadmap to drive acquisition, conversion, retention and loyalty
Translate customer data and behavioural insights into actionable audience and campaign strategies
Develop integrated CRM campaign plans covering audience, messaging, channel, timing and objectives
Own end-to-end campaign strategy in partnership with Campaign Operations & Martech teams and manage agency partners