Senior CRM Automation Specialist - Asia

Orix Digi; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Job summary

Orix Digi in Singapore (Hybrid) is seeking a Senior CRM Automation Specialist to own CRM workflow automation outcomes for Asia, translating demand signals into measurable pipeline and revenue impact.

You will drive end-to-end CRM automation, translate business goals into KPI trees, run structured experiments, and collaborate with cross-functional teams across Asia to ensure high-quality execution and governance.

Qualifications

• CRM workflow automation experience with measurable impact.
• Hands-on HubSpot workflows, lead scoring, trigger logic.
• Strong communication and stakeholder management in cross-functional contexts.
• Data-informed decision making with KPI analysis.
• Ownership mindset and ability to meet deadlines.

Responsibilities

• Own end-to-end delivery for CRM Automation initiatives, from planning through execution and optimization.
• Translate business goals into KPI trees, sprint priorities, and measurable weekly actions.
• Run structured experiments and document performance learnings for scaling decisions.
• Collaborate with adjacent teams to align creative, technical, and operational dependencies.
• Maintain QA discipline, reporting clarity, and leadership-ready status updates.

Skills

CRM workflow automation

Communication

Stakeholder management

Data-driven decision making

Ownership mindset

Tools

HubSpot workflows

Lead scoring

Trigger logic

Job description

Lifecycle & CRM

Senior CRM Automation Specialist - Asia

Own CRM workflow automation outcomes for Asia markets by translating demand signals into measurable pipeline and revenue impact.

Full TimeHybrid

SeniorSingapore (Hybrid) with Asia collaboration

Overview

Role navigation On this page Overview Responsibilities Requirements Hiring Process Apply

Role Overview

Position scope, strategic mission, and operating context.

Role Mission

Drive reliable execution in CRM workflow automation with clear KPI governance, weekly optimization cycles, and high-quality stakeholder communication.

Business Context

• You will work with cross-functional squads supporting campaigns and delivery systems across Asia markets.
• This role contributes to our region-country-city operating model and reinforces commercial accountability.
• You will partner with strategy, delivery, and analytics leads to improve execution quality and speed.

Role Snapshot

• Department: Lifecycle & CRM
• Employment Type: Full Time
• Work Model: Hybrid
• Primary Location: Singapore (Hybrid) with Asia collaboration

Core Responsibilities

• Own end-to-end delivery for CRM Automation Specialist initiatives, from planning through execution and optimization.
• Translate business goals into KPI trees, sprint priorities, and measurable weekly actions.
• Run structured experiments and document performance learnings for scaling decisions.
• Collaborate with adjacent teams to align creative, technical, and operational dependencies.
• Maintain QA discipline, reporting clarity, and leadership-ready status updates.

Requirements And Qualifications

Capabilities required to perform the role at a high level.

Required Experience

• 5-8 years of experience in CRM workflow automation.
• Hands-on capability with HubSpot workflows, lead scoring, trigger logic.
• Strong communication and stakeholder management in cross-functional environments.
• Data-informed decision making with comfort in KPI and performance analysis.
• Demonstrated ownership mindset with the ability to execute against deadlines.

Preferred Qualifications

• Experience working across multi-country or multi-region delivery environments.
• Track record improving conversion quality, efficiency, or operational reliability.
• Confidence in SOP documentation and process governance.

Hiring Process

Structured selection focused on capability, execution quality, and team fit.

1. Step 1: Application Review
2. Step 2: Role and Experience Screening
3. Step 3: Practical Assessment
4. Step 4: Leadership Interview
5. Step 5: Offer and Onboarding

Submit your application

Shortlisted candidates receive next-step details by email.

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• Lead CRM Automation Specialist - Oceania
• Lead Lifecycle Marketing Manager - Oceania
• Principal CRM Automation Specialist - Europe