Senior Content Manager

Accor; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A leading hospitality group in Singapore is seeking a Senior Content Manager to drive subscriber acquisition and retention through innovative content strategies. The ideal candidate will be experienced in designing content plans that attract new audiences and deepen engagement, while aligning with the company's Heartist philosophy. This role offers flexible working options and the chance to work within a diverse and inclusive culture, making it a great opportunity to grow in the loyalty membership and hospitality space.

Benefits

Flexible working culture

Staff discounts at hotels

Growth opportunities across APAC

Qualifications

• Proven experience in designing content strategies that drive subscriber acquisition.
• Skills in tailoring content for various audience segments.
• Ability to analyze performance metrics and trends.

Responsibilities

• Drive subscriber acquisition and retention through content strategies.
• Create and execute content plans to attract and convert audiences.
• Develop initiatives that enhance engagement and subscriber value.

Skills

Content strategy development

Audience segmentation

Data analysis

Cross-functional collaboration

Job description

Job Description

About the Company

At Accor, we believe in creating meaningful experiences and vibrant workplaces where people feel welcome and valued. As one of the world’s leading hospitality groups, Accor is home to over 5,000 properties across 110 countries, united by a shared commitment to excellence, innovation, and our signature Heartist culture.

Our Business

Accor Plus offers the ALL Accor+ Explorer programme – Accor’s premium paid subscription travel, dining, and lifestyle loyalty programme. We are committed to delivering exceptional value, seamless experiences, and meaningful engagement across our member community of 460,000 members across Asia Pacific.

About The Role

Based in either Singapore or Dubai, the Senior Content Manager is responsible for:

• Drive subscriber acquisition and retention through innovative content strategies.
• Create and execute content plans that attract new audiences and convert them into subscribers.
• Develop initiatives that deepen engagement and maximise subscriber lifetime value.
• Ensure all content reflects and embodies our Heartist philosophy.
• Produce content that resonates with our audience and supports commercial objectives.
• Enhance the end-to-end subscriber journey through strategic content development.

About You

Our ideal candidate will be:

• Content strategist for growth: Experienced in designing and executing content strategies that directly drive subscriber acquisition, retention, and lifetime value.
• Audience-first planner: Skilled at tailoring content to different traveler personas and subscription tiers, ensuring relevance and impact across campaigns, landing pages, email, app, and social.
• Publishing schedule leader: Proven ability to establish and manage a central content calendar across all touchpoints, ensuring consistency, efficiency, and alignment with business priorities.
• Data-informed optimizer: Comfortable analyzing performance metrics, lifestyle trends, and emerging formats to refine content and maximize engagement.
• Collaborative manager: Adept at working cross-functionally with acquisition, product, and customer success teams, while overseeing agencies and freelancers to deliver high-quality, commercially impactful output.

Why Us?

Enjoy great benefits with a leader in the Loyalty Membership & Hospitality space.

• Flexible / hybrid working culture
• Staff discounts at our hotels
• Global business with opportunities for growth across APAC

Our commitment to Diversity & Inclusion

We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process, you're welcome to let us know.