Strategic PR & Communications Lead

Resorts World Sentosa; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

Resorts World Sentosa in Singapore is seeking an experienced PR and communications professional to lead the planning and execution of strategic, integrated PR campaigns across lifestyle, travel, hospitality, and entertainment sectors.

You will identify newsworthy stories, craft media materials, and manage media outreach, briefings, interviews, and media events, building strong relationships with local and regional media.

Qualifications

• Bachelor's degree in communications or related field.
• At least 5 years in PR, communications, journalism, or marketing communications.
• Strong writing, storytelling and content development skills in English.
• Proven media relations and media pitching experience.
• Media contacts in lifestyle, travel, hospitality or entertainment sectors preferred.
• Experience managing integrated communications campaigns.
• Familiarity with media monitoring and analytics tools.
• Strong stakeholder management and project management skills.

Responsibilities

• Develop and implement PR and communications strategies.
• Identify newsworthy stories and media opportunities with business units.
• Create media materials including press releases, FAQs, briefing documents, and speeches.
• Manage media outreach, briefings, interviews, photography and filming activities.
• Build and maintain relationships with local and regional media.
• Support reputation management, media issues, and crisis communications.
• Execute integrated communications campaigns across earned, owned, shared, and paid channels.
• Monitor and evaluate media coverage and campaign performance.

Skills

Strong writing

Storytelling

Media relations

Media pitching

Integrated campaigns

Stakeholder management

Project management

English proficiency

Content development

Education

Bachelor's degree in Communications, Public Relations, Journalism, Marketing or related field

Job description

Resorts World Sentosa in Singapore is seeking an experienced PR and communications professional to lead the planning and execution of strategic, integrated PR campaigns across lifestyle, travel, hospitality, and entertainment sectors.

You will identify newsworthy stories, craft media materials, and manage media outreach, briefings, interviews, and media events, building strong relationships with local and regional media.