Senior Brand Activation Lead

mummys market pte. ltd.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Mummys Market is seeking a Senior Marketing Executive to own brand activation campaigns, manage client relationships, and drive successful execution from planning to completion. You will work with internal teams and external partners to deliver campaigns on time, within budget, and to client expectations.

The role requires 3–5 years in marketing or events, strong problem‑solving skills, and confident stakeholder management. Weekend events support may be required as part of activation programs.

Qualifications

• 3–5 years of experience in marketing, brand activation or events.
• Proven ability to independently manage campaigns and deliver projects.
• Strong problem‑solving and troubleshooting skills with outcomes.
• Confident client management, communication and stakeholder coordination.
• Good understanding of marketing objectives, consumer behaviour and campaign measurement.

Responsibilities

• Independently manage brand activation campaigns from client briefing and planning through execution, evaluation and reporting.
• Translate client objectives into practical campaign plans, timelines, budgets and deliverables.
• Coordinate internal teams, external vendors and partners to deliver campaigns on time and to standards.
• Anticipate risks and take proactive measures to minimise delays and execution issues.
• Serve as the primary contact for assigned clients and manage expectations.
• Lead client discussions and recommend suitable campaign approaches.
• Handle changes and operational challenges with confidence and professionalism.
• Ensure commitments are fulfilled and identify opportunities for repeat business.
• Monitor campaign performance against KPIs and prepare reports with insights.
• Apply consumer insights and market trends to improve future activations.
• Provide guidance to junior team members and share best practices.
• Collaborate with sales, operations and other teams to hit objectives.

Skills

Campaign management

Client management

Problem solving

Stakeholder coordination

Digital marketing tools

Weekend events support

Tools

AI tools exposure

Job description

Mummys Market is seeking a Senior Marketing Executive to own brand activation campaigns, manage client relationships, and drive successful execution from planning to completion. You will work with internal teams and external partners to deliver campaigns on time, within budget, and to client expectations.

The role requires 3–5 years in marketing or events, strong problem‑solving skills, and confident stakeholder management. Weekend events support may be required as part of activation programs.