Senior Assistant Manager

NHG Health Group; Singapore; On-site; SGD 78,000 - 109,000; Full time

Job summary

NHG Health Group is seeking a Senior Assistant Manager to lead graphic design and multimedia. The role blends visual design with storytelling, shaping NHG Health's brand across channels.

You will craft compelling narratives, oversee photography and video content, and guide internal teams while coordinating with external partners to ensure brand coherence and audience engagement.

Qualifications

• Degree in Communications, Journalism, Media, Marketing or related discipline.
• 3–5 years in communications, content creation, graphic design or multimedia.
• Healthcare/public sector experience is an advantage.

Responsibilities

• Conceptualise, design and produce visual assets across print, digital and multimedia.
• Translate healthcare stories into engaging visual narratives and infographics.
• Ensure brand identity consistency across all touchpoints.
• Lead multimedia content including photography and short-form video.
• Collaborate with internal teams and external agencies to deliver campaigns.
• Monitor content performance and apply improvements through analytics.

Skills

Graphic design

Brand stewardship

Storytelling

Video production

Photography

Content strategy

CMS familiarity

Adobe Creative Cloud

Canva

CapCut

Photoshop

Illustrator

Education

Bachelor's degree in Communications or related field

Tools

Adobe Creative Cloud

Canva

CapCut

CMS

Photoshop

Illustrator

Job description

Job Description

Senior Assistant Manager, Graphic Design & Multimedia

Group Communications, NHG Health

About the Role

NHG Health is seeking a creative illustrator designer, who is also a versatile and digitally savvy communications professional, to join our Group Communications team. Apart from the graphic designer role which is key, the candidate is also responsible for developing compelling multimedia content that brings NHG Health's stories, people, programmes and impact to life across multiple communications channels.

The ideal candidate has a keen eye for brand design and stewardship, and is a strong storyteller who can identify meaningful narratives, craft engaging written content, and create multimedia assets including photography, short-form videos and visual content.

Working closely with stakeholders across NHG Health, the successful candidate will help strengthen the organisation's reputation, support strategic communications objectives and enhance audience engagement through impactful storytelling.

Key Responsibilities

Brand & Visual Communications

• - Conceptualise, design and produce high-quality visual communications and creative assets across print, digital, environmental and multimedia platforms to support NHG Health's corporate, brand, and communications objectives.
• - Translate complex healthcare narratives, organisational priorities and strategic messages into compelling visual stories, illustrations, infographics and design solutions for diverse stakeholder audiences.
• - Ensuring consistent application of corporate identity standards, visual language and brand architecture across all communication touchpoints.
• - Provide expert design, branding and visual communications counsel to internal stakeholders, advising on appropriate creative approaches, user-centred design principles and brand alignment.
• - Lead the development and refresh of corporate visual assets, brand toolkits, design templates, illustration libraries and communication frameworks to strengthen organisational brand coherence.
• - Collaborate closely with communications, marketing and content teams to conceptualise integrated campaigns and communication materials that enhance audience engagement and organisational reputation.
• - Manage and work effectively with external creative agencies, illustrators, photographers, production houses and vendors to ensure quality, consistency, timeliness and adherence to NHG Health brand standards.
• - Keep abreast of emerging design trends, visual communication practices, digital content formats and accessibility standards, recommending innovative approaches that enhance the effectiveness of NHG Health's communications.
• - Maintain governance of brand assets and digital asset repositories, ensuring brand resources remain current, accessible and aligned with evolving organisational needs.

Multimedia Content Production

Digital Content Creation

• - Create multimedia content optimised for different digital platforms.

Video Storytelling

- Conceptualise, film and edit short-form videos using mobile and professional video production tools and software.

Produce video content for:

• - Social media platforms
• - Internal communications
• - Staff engagement initiatives
• - Event highlights
• - Corporate storytelling
• - Support livestreaming and hybrid event content where required.

Photography

• - Plan photography to meet branding and project needs of Group Communications.
• - Capture high-quality images suitable for internal and external communications.
• - Curate and maintain photography assets and photo archives.

Content Strategy & Story Development

• - Identify, develop and produce compelling stories that showcase NHG Health's people, innovations, patient care initiatives, community impact and organisational priorities.
• - Work with internal stakeholders to uncover newsworthy narratives and translate complex healthcare topics into engaging and accessible content.
• - Develop content plans and storytelling approaches aligned with organisational communications priorities.
• - Contribute creative ideas for campaigns, feature stories and digital content initiatives.

Writing & Editorial Content

• - Ensure content is accurate, engaging and aligned with NHG Health's tone of voice and messaging framework.
• - Collaborate with communications colleagues on editorial planning and content development.

Stakeholder Engagement

• - Build strong working relationships with clinical, operational and corporate stakeholders across NHG Health.
• - Gather information from subject matter experts and leaders.
• - Facilitate content production requests and manage multiple projects simultaneously.
• - Coordinate with external vendors, photographers, videographers and creative agencies as needed.

Analytics & Continuous Improvement

• - Monitor content performance and audience engagement metrics.
• - Recommend improvements based on analytics and user insights.
• - Evaluate emerging digital tools, platforms and multimedia approaches to enhance communications effectiveness.

Requirements

Education & Experience

• - Degree in Communications, Journalism, Media, Marketing, Public Relations, Digital Media, Graphic Design, or a related discipline.
• - At least 3 to 5 years of relevant experience in communications, content creation, journalism, graphic design, digital media or multimedia production.
• - Experience in healthcare, the public sector, agencies, or large organisations would be an advantage.

Essential Competencies

Graphic Design Skills

• - Meticulous in detail and a keen eye for design.
• - Ability to manage brand stewardship, assets and resources.

Multimedia Production Skills

• - Photography skills, including composition and photo editing.
• - Ability to conceptualise, shoot and edit short-form videos.
• - Familiarity with mobile-first content creation approaches.

Strong Storytelling Ability

• - Excellent writing and editing skills.
• - Ability to translate complex information into compelling human-centred stories.
• - Strong interviewing and content development capabilities.

Digital Savviness

• - Understanding of content trends across websites, social media and digital platforms.
• - Knowledge of multimedia storytelling techniques and audience engagement strategies.

Project Management

• - Strong organisational skills with the ability to manage multiple concurrent projects.
• - Ability to work independently and meet tight deadlines.

Interpersonal Skills

• - Comfortable with engaging staff across all levels, including healthcare professionals and leadership.
• - Collaborative, proactive and adaptive.

Preferred Technical Skills

Experience with one or more of the following:

• - Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, InDesign)
• - Canva
• - CapCut
• - Social media content management tools
• - Basic motion graphics and animation tools
• - Content management systems (CMS)