Digital Marketing Executive

ONCOCARE MEDICAL PTE. LTD.; Singapore; Sur place; SGD 45 000 - 70 000; Plein temps

Résumé du poste

ONCOCARE MEDICAL PTE. LTD. seeks a Digital Marketing Executive to own the day-to-day management and continual improvement of our website and digital presence in Singapore. You will produce high volumes of patient-friendly content and support engagement with clinical and operations teams.

Responsibilities span CMS administration, SEO, analytics, and digital creative production—from graphics and video to copywriting—while ensuring messaging is accurate, compliant and aligned with brand guidelines.

Qualifications

• Degree or diploma in marketing, digital media or communications.
• Experience in digital marketing or content creation, healthcare a plus.
• Proficiency with Canva, WordPress and basic HTML/CSS.
• Strong writing, communication and multi-project management skills.

Responsabilités

• Manage the company website end-to-end via CMS with page updates and publishing.
• Produce high-volume digital content for web, social and email campaigns.
• Design graphics, banners, videos and other creative assets.
• Write and edit website copy, blogs, newsletters and patient materials.
• Translate clinical info into clear, patient-friendly content and obtain sign-off.
• Maintain a content calendar and reusable templates for brand consistency.
• Repurpose content across channels to maximise reach.
• Coordinate with clinicians, operations and external vendors.
• Plan and monitor digital campaigns across channels and platforms.
• Provide live event coverage and post-event content.

Connaissances

Content creation

Copywriting

Project management

SEO basics

Formation

Diploma or Degree in Marketing/ Digital Media/ Communications

Outils

WordPress

Canva

Adobe Creative Suite

CapCut

Description du poste

The Digital Marketing Executive owns the day-to-day management and continuous improvement of the organisation's website and digital presence, and produces a high volume of digital content to raise awareness of our healthcare services and support patient engagement. The role combines hands-on website administration, SEO and analytics with strong digital creative production (graphics, video, written content), working closely with clinical and operational teams to ensure all messaging is accurate, compliant and patient-friendly.

Website Management & Optimization

• Manage the company website end-to-end through the CMS: page creation, updates, publishing, plugin and template maintenance.
• Maintain accuracy of service pages, doctor/specialist profiles, treatment information, contact details, and patient resources.
• Plan and improve site structure, navigation and user journeys (e.g., enquiry, appointment request, referral, international patient pathways).
• Conduct on-page and technical SEO: keyword research, meta titles/descriptions, internal linking, schema markup, page speed, mobile responsiveness, and broken-link checks.
• Run regular website performance reviews and recommend improvements, including A/B testing of landing pages, forms and calls-to-action.
• Create and manage campaign landing pages and enquiry forms, ensuring they are tracked and integrated with CRM or enquiry-handling processes where applicable.
• Work with IT and external vendors on hosting, security, backups, domain/SSL renewals, PDPA-compliant cookie consent, and troubleshooting.
• Ensure all web content complies with healthcare advertising guidelines, PDPA, and internal approval processes.

Digital Content Creation & Production Support

• Produce high-quality digital content for web, social media, email and online campaigns on a consistent publishing schedule.
• Design graphics, infographics, social media posts, banners, e-brochures, e-posters, digital invitations, and presentation materials (e.g., Canva, Adobe Creative Suite).
• Create and edit short-form videos, reels, explainers, event highlights and patient education clips (e.g., CapCut, Premiere Pro); coordinate photo and video shoots.
• Write and edit website copy, blog articles, patient education content, newsletters, captions, and press or announcement content.
• Translate clinical or technical information from healthcare professionals into clear, accurate, patient-friendly content, and obtain sign-off before publishing.
• Maintain a content calendar and a library of reusable templates, brand assets, and approved content.
• Repurpose content across channels (e.g., article → social posts → newsletter → short video) to maximise reach.
• Ensure all creative output adheres to brand guidelines and tone of voice.

Digital Campaigns & Social Media

• Plan, execute and monitor digital campaigns across search, social, email and other online channels, including paid ads (Google Ads, Meta Ads, LinkedIn Ads) where applicable.
• Schedule and publish content on LinkedIn, Facebook, Instagram, YouTube and other relevant platforms.
• Monitor engagement, respond to comments and messages appropriately, and elevate sensitive enquiries or feedback to the relevant team.
• Manage email marketing: build mailing lists, design newsletters, and track open and click-through rates.
• Track and report on campaign and social performance (reach, engagement, leads, conversions, cost per lead) with monthly insights and recommendations.

Event & Outreach Digital Support

• Create digital promotional materials for events, talks, workshops, and outreach activities (e-invites, banners, registration pages, countdown posts).
• Manage online registration forms and event landing pages.
• Provide live social media coverage and post-event content (recaps, photo albums, highlight videos).

Cross-Functional Collaboration

• Work closely with clinicians, nursing, business development, patient liaison and operations teams to gather content and ensure accuracy.
• Coordinate with external vendors, agencies, photographers and videographers as needed.
• Support ad hoc marketing and communications requests.

Requirements

• Diploma or Degree in Marketing, Digital Media, Communications or a related field.
• Prior experience in digital marketing or content creation (healthcare experience is a plus).
• Proficiency in design tools such as Canva, Adobe Create Suite, or similar.
• Hands-on experience with a CMS (WordPress preferred) and basic HTML/CSS knowledge.
• Organised and able to manage multiple projects and deadlines.
• Strong writing, communication, and creative skills.