Deputy Director, Communications

NHG; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

NHG Health Group in Singapore is seeking a seasoned Communications lead to shape the annual strategy, oversee media relations, and guide campaigns across population health. The role requires a strong track record in corporate communications, digital channels and team leadership.

The successful candidate will own budgets, collaborate with multiple business units and ensure consistent brand messaging, with 100% onsite work at the Novena office.

Qualifications

• Degree in Communications, Mass Communication, Public Relations, Marketing or a related discipline, or equivalent relevant professional experience.
• Typically at least 10 years of relevant communications experience, including substantial experience leading teams and integrated programmes.
• Strong experience across corporate communications, media relations, digital channels, content strategy and campaign delivery.
• Excellent writing, editing and strategic judgement, with the ability to synthesise complex perspectives into clear narratives for different audiences.
• Strong stakeholder management, people leadership, project and budget management skills, with the ability to guide a team and deliver through cross-functional collaboration.
• Able to work under 100% onsite arrangement with office location in Novena.

Responsibilities

• Work on annual integrated communications strategy, workplan and budget, aligned with departmental KRAs and population health priorities.
• Collaborate with Business Units to translate needs into narratives, campaigns and public communications.
• Develop and maintain message frameworks for NHG Population Health.
• Oversee media relations, press releases, media monitoring and spokesperson preparation.
• Lead crisis communications within the Population Health remit and manage leadership speeches and publications.
• Ensure consistent brand application and editorial standards across materials.
• Lead integrated campaigns to raise awareness of preventive health initiatives and drive engagement.

Skills

Strategic communications

Team leadership

Media relations

Content strategy

Digital communications

Stakeholder management

Budget management

Crisis communications

Editorial judgement

Education

Bachelor degree in Communications

Job description

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Communications strategy and organisational narrative

• Work on annual integrated communications strategy, workplan and budget, aligned with departmental KRAs and population health priorities.
• Work closely with Business Units from the outset to understand emerging needs, programme intentions and strategic priorities, and translate these into narratives, campaigns and public communications.
• Develop and maintain message frameworks for NHG Population Health.

Corporate communications and reputation management

• Oversee proactive media relations, media pitches, press releases, media queries, interviews, spokesperson preparation and media monitoring in coordination with NHG Health Group Communications.
• Lead issues and crisis communications within the Population Health remit
• Oversee leadership speeches, talking points, presentations, corporate publications, organisational announcements and internal communications that help staff understand and support population health priorities.
• Ensure consistent brand application, editorial standards and accurate, accessible communications across corporate, programme, service, event and partner materials.

Campaigns

• Lead integrated campaigns to build awareness and understanding of preventive health initiatives led by NHG
• Develop audience-specific messages and behavioural nudges that address barriers, make the next action clear and encourage residents to join preventive health activities, attend recommended screening and return for follow-up activities.

Digital channels content and creative delivery

• Oversee websites, social media, digital campaigns, email and other resident-facing channels, including editorial calendars, community management, social listening and paid media where appropriate.
• Lead content development across formats, including health information, resident and partner stories, videos, campaign materials, publications and event communications.
• Work collaboratively with the creative team from briefing through delivery, combining communications judgement and creative expertise to produce clear, compelling and accessible materials.

Stakeholder coordination and team leadership

• Coordinate communications with Engagement, Partnerships, Planning and Development, clinical and programme teams, NHG institutions, Group Communications and external partners.
• Lead, coach and develop the communications team; set priorities, allocate resources, clarify accountabilities and build capability in strategic writing, audience planning, media engagement and campaign evaluation.

Requirements

• Degree in Communications, Mass Communication, Public Relations, Marketing or a related discipline, or equivalent relevant professional experience.
• Typically at least 10 years of relevant communications experience, including substantial experience leading teams and integrated communications programmes
• Strong experience across corporate communications, media relations, digital channels, content strategy and campaign delivery.
• Excellent writing, editing and strategic judgement, with the ability to synthesise complex organisational, clinical and community perspectives into clear narratives for different audiences.
• Strong stakeholder management, people leadership, project and budget management skills, with the ability to guide a team and deliver through cross-functional collaboration.
• Able to work under 100% onsite arrangement with office location in Novena.