Deputy Director, Communications

NHG Population Health; Singapore; On-site; SGD 120,000 - 170,000; Full time

Job summary

NHG Population Health in Singapore is seeking a senior communications leader to shape and execute the annual integrated communications strategy, aligning with population health priorities. You will oversee media relations, crisis communications, and digital channels, and lead a team to deliver coherent narratives across campaigns and campaigns for staff and residents.

You will collaborate with business units, ensure brand consistency, and coach staff to translate complex clinical perspectives

Qualifications

• Degree in Communications, PR, Marketing or equivalent.
• 10+ years in communications with team leadership experience.
• Strong experience in corporate communications, media relations and digital channels.
• Excellent writing and strategic judgement for diverse audiences.

Responsibilities

• Develop and manage annual integrated communications strategy, workplan and budget.
• Collaborate with Business Units to translate needs into narratives and campaigns.
• Create and maintain message frameworks for NHG Population Health.
• Oversee media relations, press releases, interviews and crisis communications.
• Lead leadership speeches, internal communications and corporate publications.
• Ensure brand consistency and editorial standards across materials.
• Lead integrated campaigns to raise awareness of preventive health initiatives.
• Oversee digital channels, content development and campaign materials.
• Coordinate with internal teams and external partners; mentor the communications team.

Skills

Strategic communications

Media relations

Crisis communications

Content strategy

Team leadership

Education

Communications degree

PR/Marketing accreditation

Job description

Communications strategy and organisational narrative

• Work on annual integrated communications strategy, workplan and budget, aligned with departmental KRAs and population health priorities.
• Work closely with Business Units from the outset to understand emerging needs, programme intentions and strategic priorities, and translate these into narratives, campaigns and public communications.
• Develop and maintain message frameworks for NHG Population Health.

Corporate communications and reputation management

• Oversee proactive media relations, media pitches, press releases, media queries, interviews, spokesperson preparation and media monitoring in coordination with NHG Health Group Communications.
• Lead issues and crisis communications within the Population Health remit
• Oversee leadership speeches, talking points, presentations, corporate publications, organisational announcements and internal communications that help staff understand and support population health priorities.
• Ensure consistent brand application, editorial standards and accurate, accessible communications across corporate, programme, service, event and partner materials.

Campaigns

• Lead integrated campaigns to build awareness and understanding of preventive health initiatives led by NHG
• Develop audience-specific messages and behavioural nudges that address barriers, make the next action clear and encourage residents to join preventive health activities, attend recommended screening and return for follow-up activities.

Digital channels content and creative delivery

• Oversee websites, social media, digital campaigns, email and other resident-facing channels, including editorial calendars, community management, social listening and paid media where appropriate.
• Lead content development across formats, including health information, resident and partner stories, videos, campaign materials, publications and event communications.
• Work collaboratively with the creative team from briefing through delivery, combining communications judgement and creative expertise to produce clear, compelling and accessible materials.

Stakeholder coordination and team leadership

• Coordinate communications with Engagement, Partnerships, Planning and Development, clinical and programme teams, NHG institutions, Group Communications and external partners.
• Lead, coach and develop the communications team; set priorities, allocate resources, clarify accountabilities and build capability in strategic writing, audience planning, media engagement and campaign evaluation.

Requirements

• Degree in Communications, Mass Communication, Public Relations, Marketing or a related discipline, or equivalent relevant professional experience.
• Preferably at least 10 years of relevant communications experience, including substantial experience leading teams and integrated communications programmes.
• Strong experience across corporate communications, media relations, digital channels, content strategy and campaign delivery.
• Excellent writing, editing and strategic judgement, with the ability to synthesise complex organisational, clinical and community perspectives into clear narratives for different audiences.
• Strong stakeholder management, people leadership, project and budget management skills, with the ability to guide a team and deliver through cross-functional collaboration.
• Able to work under 100% onsite arrangement with office location in Novena.