SEM Manager (HK/TW) – Hybrid, Data-Driven Growth

WPP Media; Singapore; Hybrid; SGD 114,000 - 177,000; Full time

Job summary

WPP Media is seeking an experienced SEM Manager to lead paid search campaigns across the Hong Kong and Taiwan markets. The role blends strategic thinking with hands-on execution to meet strict performance targets.

You will collaborate with regional teams, analyze data with Google Analytics, and translate insights into actionable recommendations for stakeholders. Proficiency in Traditional Chinese is required for liaising with regional clients.

Qualifications

• Proficiency in Traditional Chinese for liaising with regional clients.
• Hands-on SEM campaign management across Google Ads and Microsoft Advertising (Bing).
• Ability to manage campaigns under strict performance targets.
• Strong analytical mindset to interpret data and translate insights into actionable strategies.
• Strong presentation and storytelling skills for stakeholders.
• Familiarity with analytics platforms such as Google Analytics; GTM is a plus.

Responsibilities

• Plan, execute, and optimize SEM campaigns across platforms including Google Ads and Microsoft Advertising (Bing).
• Continuously monitor campaign performance and implement hands-on optimizations to meet and exceed defined KPIs and performance thresholds.
• Analyze campaign data, identify trends and insights, and provide actionable recommendations to improve performance.
• Translate data and insights into clear, compelling narratives and present actionable recommendations to stakeholders.
• Quantify the impact of optimizations and strategic changes through data-driven analysis.
• Collaborate with cross-functional and regional teams (HK & TW) to align on strategy, messaging, and execution.
• Utilize analytics tools (e.g. Google Analytics) to evaluate user behavior and campaign effectiveness.
• Ensure campaigns are executed with a high level of precision, consistency, and accountability.

Skills

SEM management

Google Ads

Microsoft Advertising

Analytical mindset

Data storytelling

Cross-functional collaboration

Google Analytics

Google Tag Manager

Bing Ads

Tools

Google Analytics

Google Tag Manager

Bing Ads

Job description

WPP Media is seeking an experienced SEM Manager to lead paid search campaigns across the Hong Kong and Taiwan markets. The role blends strategic thinking with hands-on execution to meet strict performance targets.

You will collaborate with regional teams, analyze data with Google Analytics, and translate insights into actionable recommendations for stakeholders. Proficiency in Traditional Chinese is required for liaising with regional clients.