Sales Operations Manager

StarHub; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Starhub Ltd is seeking a Sales Operations Manager to drive sales efficiency, forecasting, and reporting excellence. You will partner with finance and commercial leadership to set targets, manage territories and quotas, optimize the sales tech stack, and deliver actionable insights to maximize revenue growth.

You will lead the annual quota setting, oversee SIP design, and own CRM governance, dashboards, and ad-hoc analytics to empower sales leadership and frontline reps.

Qualifications

• 3–6 years of experience in Sales Operations or related.
• Advanced CRM expertise and data hygiene.
• Strong financial modeling and business acumen.
• Excellent cross-functional stakeholder management.
• Proficient in Excel/Google Sheets and BI tools.

Responsibilities

• Strategic Target Setting: Define, cascade, and align sales targets with revenue goals.
• Quota & Territory Management: Lead annual quota setting and territory allocation.
• Commission & Incentive Structure: Design and administer SIP and commission payouts.
• Performance Monitoring & Analytics: Track KPIs, identify bottlenecks, and recommend improvements.
• Forecasting & Cadence: Drive weekly/monthly forecasting with sales leadership.
• Dashboard Management: Build and automate executive dashboards and performance reports.
• Ad-hoc Analytics: Provide insights for board meetings and strategic decisions.
• CRM & Tech Stack Ownership: Administer CRM and enablement tools; ensure data hygiene.
• Process Enhancement: Standardize sales workflows and improve efficiency.
• Enablement Support: Align with marketing and enablement for tool adoption.

Skills

CRM expertise

Sales analytics

Forecasting

Stakeholder management

Tools

Excel/Google Sheets

BI tools

Job description

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Date: 28 Oct 2026

Location: SG

Job Description

As the Sales Operations Manager, you will serve as the key driver behind sales efficiency, performance visibility, and operational excellence. You will partner closely with finance and commercial leadership to define sales targets, manage territory and quota allocations, optimize sales tech stack usage, and deliver actionable forecasting and reporting. This role bridges the gap between finance, sales strategy, execution, and analytical insight to maximize revenue growth.

Strategic Target Setting: Partner with executive leadership to define, refine, and cascade sales targets aligned with broader corporate revenue goals.

Quota & Territory Management: Lead the annual quota setting process and territory allocation, ensuring fair and optimized coverage across sales tiers.

Commission & Incentive Structure: Collaborate with HR/Finance to design, implement, and administer competitive sales incentive plans (SIP) and commission payouts.

2. Performance Monitoring & Analytics

Performance Tracking: Monitor individual, team, and overall business metrics monthly, identifying pipeline bottlenecks and conversion gaps.

Sales Productivity Analysis: Track KPI trends—such as win/loss rates, deal velocity, average deal size, and churn to recommend actionable performance improvements.

Forecasting & Cadence: Drive weekly/monthly sales forecasting models and cadence calls with sales leadership to ensure high predictability between actuals vs. targets.

Dashboard Management: Build, maintain, and automate real-time executive dashboards and performance reports for both leadership and frontline reps.

Ad-hoc Analytics: Provide commercial insights and custom reporting to support strategic decision-making and board meetings.

4. Process Optimization & Systems Enablement

CRM & Tech Stack Ownership: Act as the primary administrator and advocate for the CRM and sales enablement tools; ensure data hygiene and team adoption.

Process Enhancement: Standardise, streamline, and document sales workflows (e.g., lead routing, approval matrix, deal desk operations) to reduce friction in the sales cycle.

Enablement Support: Partner with marketing and enablement teams to ensure reps are equipped with optimal tools, collateral, and system onboarding.

Qualifications

Experience: 3–6 years of experience in Sales Operations, Revenue Operations, Business Operations, or Commercial Analysis.

Technical Skills:

Advanced CRM expertise

Data & Reporting: Advanced Excel/Google Sheets; proficiency in BI tools is highly regarded.

Core Competencies:

Strong business acumen and financial modeling capabilities.

Exceptional cross-functional stakeholder management (Sales, Finance, Marketing, HR).

Strong problem-solving skills with a process-improvement mindset.