Finance Manager (Sales Operations)

StarHub; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

StarHub Ltd is seeking a Sales Operations Manager to drive sales efficiency and performance visibility across the organization. You will partner with finance and leadership to set targets, manage quotas/territories, and optimize the sales tech stack while delivering actionable forecasts and reporting.

You will monitor KPIs, analyze pipeline metrics, and lead the development of dashboards and ad-hoc analyses to inform strategic decisions.

Qualifications

• 3–6 years of experience in Sales Operations, Revenue Operations, Business Operations, or Commercial Analysis.
• Advanced CRM expertise.
• Advanced Excel/Google Sheets; proficiency in BI tools is highly regarded.
• Strong business acumen and financial modeling capabilities.
• Exceptional cross-functional stakeholder management (Sales, Finance, Marketing, HR).
• Strong problem-solving skills with a process-improvement mindset.

Responsibilities

• Strategic Target Setting: Partner with executive leadership to define, refine, and cascade sales targets aligned with broader corporate revenue goals.
• Quota & Territory Management: Lead the annual quota setting process and territory allocation, ensuring fair and optimized coverage across sales tiers.
• Commission & Incentive Structure: Collaborate with HR/Finance to design, implement, and administer competitive sales incentive plans (SIP) and commission payouts.
• Performance Tracking: Monitor individual, team, and overall business metrics monthly, identifying pipeline bottlenecks and conversion gaps.
• Forecasting & Cadence: Drive weekly/monthly sales forecasting models and cadence calls with sales leadership to ensure high predictability between actuals vs. targets.
• Dashboard Management: Build, maintain, and automate real-time executive dashboards and performance reports for leadership and frontline reps.
• Ad-hoc Analytics: Provide commercial insights and custom reporting to support strategic decision-making and board meetings.
• CRM & Tech Stack Ownership: Act as the primary administrator and advocate for the CRM and sales enablement tools; ensure data hygiene and team adoption.
• Process Enhancement: Standardise, streamline, and document sales workflows to reduce friction in the sales cycle.
• Enablement Support: Partner with marketing and enablement teams to ensure reps are equipped with optimal tools, collateral, and system onboarding.

Skills

Sales Ops experience

Cross-functional collaboration

Financial modeling

Problem solving

Stakeholder management

Forecasting

Process improvement

Tools

CRM software

BI tools

Job description

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Date: 28 Oct 2026

Location: SG

Job Description

As the Sales Operations Manager, you will serve as the key driver behind sales efficiency, performance visibility, and operational excellence. You will partner closely with finance and commercial leadership to define sales targets, manage territory and quota allocations, optimize sales tech stack usage, and deliver actionable forecasting and reporting. This role bridges the gap between finance, sales strategy, execution, and analytical insight to maximize revenue growth.

Strategic Target Setting: Partner with executive leadership to define, refine, and cascade sales targets aligned with broader corporate revenue goals.

Quota & Territory Management: Lead the annual quota setting process and territory allocation, ensuring fair and optimized coverage across sales tiers.

Commission & Incentive Structure: Collaborate with HR/Finance to design, implement, and administer competitive sales incentive plans (SIP) and commission payouts.

2. Performance Monitoring & Analytics

Performance Tracking: Monitor individual, team, and overall business metrics monthly, identifying pipeline bottlenecks and conversion gaps.

Sales Productivity Analysis: Track KPI trends—such as win/loss rates, deal velocity, average deal size, and churn to recommend actionable performance improvements.

Forecasting & Cadence: Drive weekly/monthly sales forecasting models and cadence calls with sales leadership to ensure high predictability between actuals vs. targets.

Dashboard Management: Build, maintain, and automate real-time executive dashboards and performance reports for both leadership and frontline reps.

Ad-hoc Analytics: Provide commercial insights and custom reporting to support strategic decision-making and board meetings.

4. Process Optimization & Systems Enablement

CRM & Tech Stack Ownership: Act as the primary administrator and advocate for the CRM and sales enablement tools; ensure data hygiene and team adoption.

Process Enhancement: Standardise, streamline, and document sales workflows (e.g., lead routing, approval matrix, deal desk operations) to reduce friction in the sales cycle.

Enablement Support: Partner with marketing and enablement teams to ensure reps are equipped with optimal tools, collateral, and system onboarding.

Qualifications

Experience: 3–6 years of experience in Sales Operations, Revenue Operations, Business Operations, or Commercial Analysis.

Technical Skills:

Advanced CRM expertise

Data & Reporting: Advanced Excel/Google Sheets; proficiency in BI tools is highly regarded.

Core Competencies:

Strong business acumen and financial modeling capabilities.

Exceptional cross-functional stakeholder management (Sales, Finance, Marketing, HR).

Strong problem-solving skills with a process-improvement mindset.