Sales & Marketing Executiv

ICHILD COMPANY PTE. LTD.; Singapore; On-site; SGD 36,000 - 45,000; Full time

Benefits offered by this job

Competitive salary

Performance incentives

Impactful education work

Professional development

Job summary

ICHILD COMPANY PTE. LTD. in Singapore is seeking a highly driven Sales & Marketing Executive to spearhead enrolment growth across all centres, delivering innovative online and offline campaigns that meet KPI targets.

You will design and lead campaigns, manage Google Ads and social media, plan events, and work with Principals to align marketing with centre goals.

The role offers a competitive salary of 3,200 to 4,000 SGD plus incentives and opportunities to impact children's education.

Qualifications

• Experience in both online and offline marketing with enrolment targets.
• Proven track record in driving enrolment or sales targets.
• Strong creativity and execution with urgency to deliver results.
• Proficiency with digital marketing tools (Google Ads, Meta Ads, Canva).

Responsibilities

• Design and lead high-impact sales and marketing campaigns to meet enrolment targets.
• Generate leads and maximize conversion through data-driven strategies.
• Manage full-funnel digital marketing including Google Ads, Meta Ads, SEO, content marketing.
• Plan offline initiatives like open houses and events.
• Monitor campaign performance and enrolment data to drive improvements.
• Collaborate with Principals and Cluster Managers on enrolment goals.

Skills

Sales & Marketing

Education

Marketing degree

Diploma in Marketing

Tools

Google Ads

Meta Ads Manager

Canva

Job description

*Job Description for Education Group*

Job Title: *Sales & Marketing Executive*

Department: *Enrolment & Marketing*

Location: *Singapore (Island-wide support)*

Reporting To: *CEO / Cluster Manager*

*Job Summary*

We are seeking a highly driven, results-oriented *Sales & Marketing Executive* to spearhead aggressive marketing strategies and consistently deliver strong enrolment growth across all centres. You will be responsible for creating and executing innovative online and offline campaigns that directly contribute to meeting and exceeding enrolment KPIs.

*Key Responsibilities*

• Design, lead, and optimise high-impact sales & marketing campaigns (both online and offline) to aggressively meet and exceed monthly and yearly enrolment targets
• Drive consistent lead generation and high conversion rates through creative and data-driven strategies.
• Manage full-funnel digital marketing including Google Ads, Meta Ads, SEO, content marketing, and social media to maximise ROI.
• Plan and execute impactful offline initiatives such as open houses, community events, roadshows, and strategic partnerships.
• Continuously monitor campaign performance, analyse enrolment data, and implement rapid improvements to hit enrolment KPIs.
• Work closely with Principals and Cluster Managers to ensure marketing efforts are fully aligned with centre-specific enrolment goals and operational needs.
• Take full ownership of enrolment outcomes and proactively propose new ideas to outperform competitors.

*Requirements*

• Proven track record in Sales & Marketing, ideally in the early childhood or education sector.
• Strong hands-on experience in both online and offline marketing with demonstrable success in driving enrolment or sales targets.
• Highly creative with excellent execution skills and a strong sense of urgency to achieve results.
• Proficient in digital marketing tools (Google Ads, Meta Ads Manager, Canva, etc.).
• Excellent communication and interpersonal skills with a customer-centric mindset.
• Results-oriented, self-motivated, and able to work independently.
• Diploma or Degree in Marketing, Business, Communications or related field will be an advantage.

*What We Offer*

• Basic Salary: $3,200 – $4,000 (depending on experience) with performance-based incentives
• Attractive performance-based incentives tied directly to enrolment KPIs and campaign results.
• Opportunity to make a meaningful impact on children’s education
• Supportive and dynamic work environment
• Professional development opportunities