Marketing Manager (Performance & Campaigns) - Singapore

Write Edge; Singapore; On-site; SGD 56,000 - 61,000; Full time

Benefits offered by this job

Competitive remuneration

Performance-based incentives

Career growth opportunities

Job summary

Write Edge in Singapore is seeking a Marketing Manager to drive performance marketing across digital channels and oversee the execution of major campaigns and initiatives, aligning online and offline efforts.

You will lead integrated campaigns, manage budgets, track KPIs, and collaborate with centre managers, operations, and academics to maximise enrolment, revenue, and ROI.

Qualifications

• 3-5 years of experience in digital/performance marketing
• Experience with integrated campaigns across online and offline
• Track and report KPIs to senior leadership

Responsibilities

• Lead integrated campaigns across digital advertising, community activations, and partnerships
• Oversee execution of campaigns and ensure brand consistency
• Manage marketing budgets with accountability for ROI, CPA, and overall campaign performance
• Analyse funnel performance and implement data-driven optimisations
• Lead cross-functional teams and vendors with clear direction and timelines
• Collaborate with centre managers, operations, and academics to deliver marketing objectives

Skills

Digital marketing

Performance marketing

Campaign management

Data analysis

Leadership

Stakeholder management

A/B testing

Budget management

Cross-functional collaboration

Strategic planning

Tools

Meta Ads

Google Ads

TikTok Ads

Google Analytics

Job description

We are looking for a Marketing Manager to drive our marketing performance across digital channels, while overseeing the execution of key campaigns and initiatives. This role focuses primarily on digital performance, while ensuring strong alignment across both online and offline marketing efforts.

Key Responsibilities 2. Integrated Campaigns & Activations (Online + Offline) 3. Performance & Data-Driven Optimisation 4. Leadership & Cross-Functional Collaboration Requirements Desirable / Plus

• Strategic Marketing & Planning
• Develop and implement annual marketing plans with the team that align with business goals, maximising enrolment and revenue across all centres
• Manage marketing budgets with accountability for ROI, cost per acquisition (CPA), and overall campaign performance
• Track and report performance against KPIs to senior leadership, providing strategic recommendations to guide business decisions
• Oversee execution of integrated campaigns across digital advertising, community activations, and partnerships
• Ensure brand consistency and alignment across all marketing touchpoints
• Collaborate with centre managers, operations, and academics teams to deliver marketing objectives
• Analyse marketing funnel performance and implement data-driven optimisations
• Run A/B tests to continuously improve campaigns, targeting, messaging, and creative
• Identify opportunities to scale campaigns and maximise results
• Lead team members and vendors by providing clear direction, timelines, and performance expectations
• Work closely with Creative, Performance, and Operations teams to ensure campaigns are executed effectively and align with strategic goals
• Provide creative guidance based on performance insights to drive better results
• 3-5 years of experience in digital/performance marketing, ideally with experience in integrated campaigns
• Strong knowledge of Meta Ads, Google Ads, with TikTok or other emerging platforms a plus
• Comfortable managing budgets and making optimisation decisions based on data
• Proven ability to guide creatives, manage vendors, and lead cross-functional projects
• Strong communication and stakeholder management skills
• Results-oriented mindset with a focus on achieving enrolment, revenue, and ROI targets
• Experience in education, enrichment, or consumer services sector
• Understanding of parent decision-making psychology and the Singapore education landscape

Salary range: $5,000-$5,500 Why Join Us?

• Lead high-impact campaigns that drive enrolment and business growth
• Work with a collaborative team of marketers, creatives, and analysts
• Competitive remuneration and performance-based incentives
• Opportunities for professional development and career growth