Enrolment Growth Marketing Executive

ICHILD COMPANY PTE. LTD.; Singapore; On-site; SGD 35,712 - 44,640; Full time

Benefits offered by this job

Performance-based incentives

Overseas sponsorship potential (EP/SP)

Career development opportunities

Supportive and dynamic work culture

Job summary

ICHILD COMPANY PTE. LTD. in Singapore is seeking a driven Sales & Marketing Executive to drive enrolment growth across all centres, managing both online and offline campaigns. You will generate leads, convert enquiries, and coordinate tours, working to exceed enrolment KPIs with excellent service and strong partnership development.

The role blends sales, customer engagement, marketing, and business development, with a focus on data-driven campaigns and high-impact initiatives to expand our reach.

Qualifications

• Proven track record in Sales & Marketing, preferably within the education sector.
• Bilingual in English and Chinese preferred.
• Experience in customer service, sales conversion, or enrolment management.
• Strong hands-on experience in online and offline marketing driving sales or enrolment targets.
• Experience in business development, partnerships or merchant collaborations is an advantage.
• Proficient in digital marketing platforms such as Google Ads, Meta Ads Manager, Canva, SEO, and social media.

Responsibilities

• Serve as the first point of contact for prospective parents through phone, WhatsApp, email, social media and walk‑in enquiries.
• Respond promptly to enquiries, understand parents' needs, provide programme information, and nurture leads towards enrolment.
• Qualify leads and coordinate appointments, centre visits, and school tours.
• Hand over qualified leads to Centre Principals/Cluster Managers for enrolment follow-up while ensuring a smooth customer journey.
• Follow up with prospective parents to maximise conversion rates and achieve enrolment targets.
• Maintain accurate records of leads, enquiries, and enrolment activities in the CRM or internal systems.

Skills

Sales & Marketing

Lead generation

Customer service

Enrolment management

Digital marketing

Partnership development

Education

Diploma or degree in Marketing, Business, Communications

Tools

Google Ads

Meta Ads Manager

Canva

SEO

Job description

ICHILD COMPANY PTE. LTD. in Singapore is seeking a driven Sales & Marketing Executive to drive enrolment growth across all centres, managing both online and offline campaigns. You will generate leads, convert enquiries, and coordinate tours, working to exceed enrolment KPIs with excellent service and strong partnership development.

The role blends sales, customer engagement, marketing, and business development, with a focus on data-driven campaigns and high-impact initiatives to expand our reach.