Marketing Manager

Learning Point; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Learning Point, a Singapore-based education group, is seeking a Marketing Lead/Manager to own growth across paid, organic, and referral channels. You will lead a small team, align with department heads, and ensure marketing initiatives deliver measurable enrolments.

The role emphasizes performance marketing, budget ownership, campaign optimization on Meta & Google Ads, and content oversight across social media and EDM to ground campaigns in campus realities.

Qualifications

• Bachelor's degree in Marketing
• At least 5 years of marketing experience with 2+ years in a lead/manager role
• Proven track record in lead generation and performance marketing with tangible results
• Hands-on with Meta Ads Manager and Google Ads; comfortable with analytics dashboards
• Experience collaborating with non-marketing stakeholders to align campaigns with business goals
• Experience managing or mentoring a small marketing team
• Strong project management and communication skills; able to balance strategy with execution
• Familiarity with EDM platforms, Canva, and CRM/lead tracking tools is advantageous

Responsibilities

• Own the end-to-end lead pipeline across paid, organic, and referral channels
• Plan and optimise Meta and Google Ads campaigns for cost-per-lead and conversion quality
• Set monthly lead targets by centre and programme and report performance to management
• Own the quarterly marketing roadmap aligned to enrolment seasons
• Collaborate with department heads to ensure messaging reflects programme delivery
• Partner with Centre Leads to ground campaigns in capacity and enrolment targets
• Oversee the content calendar across Instagram, Facebook, TikTok, website, and EDM
• Review and approve collateral before publication (social content, flyers, emails, listings)
• Own and manage the marketing budget and report ROI
• Lead and develop a team of 3–4 marketers
• Manage external vendors and agencies — briefs, timelines, costs
• Present strategy and recommendations to management regularly

Skills

Lead generation

Performance marketing

Analytics dashboards

Budget management

Team leadership

Cross-functional collaboration

Content calendar management

Brand messaging

Education

Bachelor's degree in Marketing

Tools

Meta Ads Manager

Google Ads

CRM/lead tracking tools

Canva

Job description

Curos and Learning Point are part of a family-founded education group running after-school care and English enrichment centres across Singapore. We're looking for a Marketing Lead / Manager to own our growth — driving leads, managing a small team, and working closely with department heads to make sure what we market is something we can genuinely over-deliver on.

What you'll be doing:

• Own the end-to-end lead pipeline across paid, organic, and referral channels

• Plan and optimise Meta and Google Ads campaigns with a focus on cost-per-lead and conversion quality

• Set monthly lead targets by centre and programme, reporting performance to the management team

• Own the quarterly marketing roadmap, aligned to key enrolment seasons (e.g., P1 registration, school holidays)

• Work closely with department heads (e.g., Head of English) to ensure messaging reflects what the programme genuinely delivers

• Partner with Centre Leads to ground campaigns in on-the-ground realities — capacity, programme calendars, and enrolment targets

• Oversee the content calendar across Instagram, Facebook, TikTok, website, and EDM

• Review and approve all collateral before publication — social content, flyers, email campaigns, and listings

• Own and manage the marketing budget; track spend and report ROI to leadership

• Lead and develop a team of 3–4 marketers

• Manage external vendors and agencies — briefs, timelines, and costs

• Present strategy and recommendations to the management team on a regular cadence

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field

• At least 5 years of marketing experience, with at least 2 years in a lead or managerial capacity

• Proven track record in lead generation and performance marketing — able to point to campaigns run and results driven

• Hands-on experience with Meta Ads Manager and Google Ads; comfortable with analytics dashboards and drawing actionable insights

• Experience working cross-functionally with non-marketing stakeholders to align campaigns with business objectives

• Comfortable owning a budget and reporting ROI to leadership

• Experience managing or mentoring a small team

• Strong project management and communication skills — able to balance strategy with hands-on execution

• Familiarity with EDM platforms, Canva, and CRM/lead tracking tools is advantageous

• Background in education or consumer services is a plus, but not required

We regret to inform that only shortlisted candidates will be contacted.