Key Account Manager – Singapore (Modern Trade)

Ouji; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

Ouji is seeking a commercially driven Key Account Manager to grow our Modern Trade business in Singapore. You will manage key accounts, lead negotiations, and develop strategies to achieve sales and profitability targets.

This role requires a hands-on professional who thrives in a fast-paced environment and communicates effectively with senior management. You will expand distribution, launch new brands, analyse market trends, and provide actionable insights for major retailers.

Qualifications

• Minimum 5 years of Sales or Key Account Management experience, preferably in FMCG, household care, personal care, or consumer products.
• Bachelor's degree in Business, Marketing, or related field.
• Strong knowledge of Singapore Modern Trade with proven track record managing FairPrice, Sheng Siong, Watsons, Guardian, etc.

Responsibilities

• Account & Revenue Growth: Manage and grow key Modern Trade accounts in Singapore.
• Commercial Negotiation: Lead buyer negotiations including pricing, trading terms, JBP, listings, and promotions.
• Strategic Execution: Develop and execute account strategies to achieve sales, revenue, and profitability targets.
• Channel & Brand Expansion: Develop new distribution channels and lead new product launches.
• Market Insights: Analyze market trends, competitive intelligence, and sales performance to identify opportunities.
• Independent Decision-Making: Exercise sound commercial judgment to resolve operational and commercial challenges.
• Stakeholder Reporting: Prepare and present business updates and growth plans to senior management.
• Retail Execution: Guide sales/merchandising execution at store level across accounts.

Skills

Key Account Management

Negotiation

Analytical thinking

Microsoft Excel

Microsoft PowerPoint

Independent decision-making

Channel development

Education

Bachelor's degree in Business/Marketing or related field

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

We are looking for a commercially driven, proactive, and results-oriented Key Account Manager to grow our Modern Trade business in Singapore.

The ideal candidate should have strong negotiation skills, commercial acumen, and the confidence to manage accounts and make commercial decisions independently. This role requires a hands‑on professional who thrives in a fast-paced environment, adapts quickly, identifies growth opportunities, and communicates effectively with senior management.

Key Responsibilities

• Account & Revenue Growth: Manage and grow key Modern Trade accounts, including major supermarkets, retailers, and distributors in Singapore.
• Commercial Negotiation: Lead buyer negotiations covering pricing, trading terms, Joint Business Planning (JBP), product listings, and promotional activities.
• Strategic Execution: Develop and execute account strategies to achieve sales, revenue, and profitability targets.
• Channel & Brand Expansion: Proactively develop new distribution channels, manage account expansions, and lead new product launches.
• Market Insights: Analyse market trends, competitive intelligence, and sales performance to identify business opportunities.
• Independent Decision-Making: Exercise sound commercial judgment and make independent business decisions to resolve operational and commercial challenges.
• Stakeholder Reporting: Prepare and deliver clear, structured, and persuasive business presentations, sales reports, and growth plans to senior management.
• Retail Execution: Work closely with internal cross-functional teams and guide sales/merchandising execution at the store level.

Requirements:

• Education: Bachelor's degree in Business, Marketing, or a related field.
• Experience: Minimum 5 years of Sales or Key Account Management experience, preferably in FMCG, household care, personal care, or consumer products.
• Preferred Experience: Prior experience in developing new channels or launching new brands in Singapore is a plus.
• Channel Expertise: Strong knowledge of Singapore Modern Trade, with proven track record managing accounts such as FairPrice, DFI, Sheng Siong, Watsons, or Guardian.

Core Competencies:

• Readiness to manage accounts and make commercial decisions independently.
• Proven commercial negotiation, business development, and strategic account management skills.
• Strong commercial acumen, analytical thinking, and problem-solving abilities.
• High level of agility, speed, and adaptability to fit our fast-paced working environment.
• Tools: Proficient in Microsoft Excel and PowerPoint.